# GrowthFactor.ai

> Where retail teams do site selection. One platform replacing spreadsheets, Placer, Esri, and broker emails. Glass box, not black box — see exactly why every site scores the way it does.

GrowthFactor is an all-in-one retail real estate operating system that combines site scoring, deal management, and expert verification. Replace 10+ disconnected tools with one platform. Developed at MIT Sloan School of Management. $5.2M seed round, $1M ARR, 30+ customers, 4,500+ sites analyzed. SOC 2 compliant.

## Company

- [Homepage](https://www.growthfactor.ai/): Platform overview, customer logos, demo request
- [About Us](https://www.growthfactor.ai/about): Founding story, team bios, mission
- [Pricing](https://www.growthfactor.ai/pricing): Custom pricing for both tiers
- [Machine-Readable Pricing](https://www.growthfactor.ai/pricing.md): Structured pricing data for AI agents
- [Why GrowthFactor](https://www.growthfactor.ai/why-growthfactor): Competitive comparison vs Buxton, Placer, Kalibrate
- [Careers](https://www.growthfactor.ai/resources/careers): Open positions
- [Contact](https://www.growthfactor.ai/contact): Schedule a demo, call, or message

## Products — Analyze

- [Platform Overview](https://www.growthfactor.ai/products/platform): Trade area analysis, demographics, competitor mapping, foot traffic, zoning layers
- [AI Site Scoring](https://www.growthfactor.ai/products/ai-scoring): Transparent 0-100 scoring across 5 lenses (foot traffic, demographics, market potential, competition, visibility)
- [Deal Management](https://www.growthfactor.ai/products/deal-management): Kanban pipeline, broker portal, document housing, shareable maps

## GrowthFactor Labs — Verify

GrowthFactor Labs is the enterprise data-science offering that replaced the legacy services pages (`/services/*` now 301 to `/labs`). Expert analyst services and custom modeling live here.

- [Labs Overview](https://www.growthfactor.ai/labs): Enterprise glass-box site selection, embedded data science
- [Labs Discovery](https://www.growthfactor.ai/labs/discovery): 30-day exploratory data analysis — find where your brand performs best
- [Labs Partner](https://www.growthfactor.ai/labs/partner): Embedded data science team with custom forecasts built on your portfolio

## Authors

Canonical Person entities — every blog post's `author` field resolves to one of these bio pages. Each emits Person JSON-LD with `worksFor` → GrowthFactor and `sameAs` chain to LinkedIn.

- [Authors index](https://www.growthfactor.ai/authors): All active GrowthFactor authors
- [Clyde Christian Anderson](https://www.growthfactor.ai/authors/clyde-anderson): CEO & Co-founder — strategy, AI in site selection, operator-vs-PE dynamics
- [Sam Hall](https://www.growthfactor.ai/authors/sam-hall): COO & Co-founder — retail real-estate committee process, market analysis
- [Raj Shrimali](https://www.growthfactor.ai/authors/raj-shrimali): CTO & Co-founder — trade areas, gravity models, sales forecasting, ML systems
- [Andrew Teeples](https://www.growthfactor.ai/authors/andrew-teeples): Founding Team Member — retail site selection, AI in CRE, the operator's view

## Solutions — By Role

- [For C-Suite Executives](https://www.growthfactor.ai/solutions/c-suite-executives): Strategic growth validation, board-level reporting
- [For CFOs & Financial Decision Makers](https://www.growthfactor.ai/solutions/cfos-financial-decision-makers): Site selection ROI, defensible forecasts, predictable spend
- [For Real Estate Directors & VPs](https://www.growthfactor.ai/solutions/real-estate-directors-vps): Data-driven site intelligence, deal management
- [For Expansion Managers](https://www.growthfactor.ai/solutions/expansion-managers): Pipeline visibility, committee-ready output in minutes
- [For Regional Development Managers](https://www.growthfactor.ai/solutions/regional-development-managers): Defensible recommendations, standardized site evaluation
- [For Franchise Development Directors](https://www.growthfactor.ai/solutions/franchise-development-directors): Explainable forecasts franchisees can defend to lenders
- [For Portfolio Managers](https://www.growthfactor.ai/solutions/portfolio-managers): Unified portfolio view, identify underperformers early
- [For Site Selection Teams](https://www.growthfactor.ai/solutions/site-selection-teams): Entire analyst workflow in one platform, 25 hrs/week saved

## Solutions — By Segment

- [For Emerging Multi-Unit Retailers](https://www.growthfactor.ai/solutions/emerging-multi-unit-retailers): Enterprise tools without complexity
- [For Restaurant Chains](https://www.growthfactor.ai/solutions/restaurant-chains): Daypart optimization, traffic conversion
- [For Retail Brands](https://www.growthfactor.ai/solutions/retail-brands): Custom scoring, analog matching, cannibalization analysis
- [For Private Equity Portfolios](https://www.growthfactor.ai/solutions/private-equity-portfolios): Portfolio standardization, due diligence

## Case Studies

- Cavender's Western Wear: 9 to 27 stores in one year, 100% at or above revenue projections
- Books-A-Million: 700 sites evaluated in 72 hours, 25 hours/week saved per analyst
- TNT Fireworks: 153 locations in 6 months, 10x more sites to committee

## Resources

- [Blog](https://www.growthfactor.ai/resources/blog): Articles on retail real estate, site selection, expansion strategy
- [Customer Stories](https://www.growthfactor.ai/resources/customer-stories): Video testimonials from retail professionals
- [Newsletter](https://www.growthfactor.ai/resources/newsletter): Biweekly industry insights
- [Closure Tracker](https://www.growthfactor.ai/resources/closure-tracker): US retail store closures and bankruptcies, tracked weekly with sources
- [Knowledge Base](https://www.growthfactor.ai/resources/knowledge-base): Platform guides and tutorials
- [Whitepaper](https://www.growthfactor.ai/whitepaper): The Retail Real Estate Operating System
- [Events](https://www.growthfactor.ai/events): Where to find us at industry conferences
- [Retail Pulse](https://www.growthfactor.ai/pulse): Free foot traffic scorecard for any US address

## Press

- [Press Room](https://www.growthfactor.ai/press): Press releases and media mentions
- [Fact Sheet](https://www.growthfactor.ai/press/fact-sheet): One-page company overview with key metrics
- [$5.2M Seed Round](https://www.growthfactor.ai/press/seed-round-2026): Funding announcement backed by Teamworthy Ventures
- [Rick Vanzura Joins as President](https://www.growthfactor.ai/press/rick-vanzura-president-2026): Former CEO of Wahlburgers, Co-COO of Panera Bread

## Legal

- [Terms of Service](https://www.growthfactor.ai/legal/terms)
- [Privacy Policy](https://www.growthfactor.ai/legal/privacy)
- [Data Processing Addendum](https://www.growthfactor.ai/legal/dpa)
- [Referral Program Terms](https://www.growthfactor.ai/legal/referral-terms)

## Contact

- Phone: (800) 764-9004
- Demo: https://www.growthfactor.ai/demo
- App Login: https://app.growthfactor.ai/login
- Headquarters: Boston, MA

## Optional

- [Full documentation for LLMs](https://www.growthfactor.ai/llms-full.txt)