The command center for retail real estate
Market entry, site selection, portfolio tracking, and territory planning under one platform. Built with retail real estate teams.
*GrowthFactor Discovery: a 30-day analysis of where your brand performs best
Used by restaurants, retailers, and franchise operators across the U.S.
Case studyBooks-A-Million
“GrowthFactor accelerated our team’s new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President
Case studyTNT Fireworks
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director
Case studyLil Sweet Treat
“What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker — and compare sites side by side as we think about where to prioritize our growth.”
Jack Ross
Founder
Case studyCavender’s Western Wear
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
Your site selection process wasn’t designed. It accumulated.
One tool for traffic. Another for demographics. A spreadsheet for scoring. A map app for drive-by context. A listing service for deal flow. Another spreadsheet to tie it all together.
80%
of analyst time goes to assembling data. Hours that should have gone toward getting sites committee-ready.
Defensible
Scores you can explain in committee
Five lenses — foot traffic, demographics, market potential, competition, visibility. Every score traces back to source data you can inspect and present. The math is visible.
Workflow
One workflow for the whole team
Score a site. Track it through the pipeline. Loop in our data scientists when the stakes are high. No more toggling tabs to assemble a committee deck.
From first look to grand opening
Most platforms stop at the map. GrowthFactor stays with you through scoring and pipeline—so every site that hits committee is one you can defend.
Analyze
Walk into committee knowing every site cold
Foot traffic, demographics, competition, zoning—all in one view. Transparent scoring across five lenses so you can explain exactly why a site works or doesn’t.
- Trade area + competition: See saturation and white space before your competitors do.
- Explainable scoring: Five lenses. Every score traces to source. No black boxes.
25 hrs
saved per analyst, per week
Manage
See every site in the pipeline. Move them faster.
Visual pipeline for your whole team. Track sites from first look to signed lease—no more digging through email or asking "where are we on that site?"
- Kanban pipeline: Drag and drop across your deal stages. Always know what’s moving.
- Broker portal: Brokers submit sites directly. Scored automatically on arrival.
- Everything attached: LOIs, site plans, photos, notes—all on the pin.
150+
sites in the pipeline at TNT. All visible. All moving.
GrowthFactor Labs
Forecasts built on your portfolio.
Labs embeds analysts and data scientists in your real estate strategy. Custom revenue forecasts modeled on your sales data—built with your team, fully explainable, refreshed quarterly, defensible in committee.
GrowthFactor Discovery
Find out where your brand performs best.
$5,000 · 30 days · no commitment
Send us your store performance data. We map which markets and demographic profiles correlate to your strongest stores. A standalone deliverable that stands on its own—and the foundation if you choose to keep going.
- Best-performing markets and demographic profiles
- Geographic white space for your brand
- Foundation for custom revenue forecasting
What comes after
Discovery is included in every Labs and Labs Partner engagement, though it isn’t a required first step. Both engagements are built with your team and fully explainable—the difference is scope and cadence.
Labs
A scoped engagement: one custom revenue forecasting model built on your sales data.
- Custom revenue forecasting model
- Built with your team start to finish
- Add-ons available (cannibalization, white space)
Labs Partner
An embedded, ongoing partnership. Your data science team in retainer.
- Everything in Labs, continuously
- Weekly calls and direct Slack access
- Quarterly model refreshes
What changes when the workflow is one platform
Cavender’s
3X
more stores opened
From opening 9 new stores a year to 27. All at or above revenue projections.
Books-A-Million
25 hrs
saved per week, per analyst
Plus: 700 sites evaluated in 72 hours during the Party City bankruptcy.
TNT Fireworks
10X
more sites to committee
150+ locations opened in under 6 months.
Trusted by the people who have to defend the recommendation
Hear from our customers
VPs, analysts, franchise developers—teams who walk into committee and have to explain why this site, not that one. Here’s what they say.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations on the data when we need it.”
Mike Cavender
Co-Owner and Head of Real Estate, Cavender's Western Wear
“GrowthFactor accelerated our team's new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President, Books-A-Million
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director, TNT Fireworks
“We use it every single day. I turn on my computer, leave it open all day long, and utilize it all day long. The beauty of GrowthFactor is they're multi-dimensional.”
Brandon
Real Estate Manager
See it on one of your markets
We’ll walk through your workflow and show you exactly how GrowthFactor fits. 30-minute walkthrough. No deck.