Forecasts you can defend in committee
Transparent scoring. Visual pipeline. Custom models built on your data. Your team’s entire site selection workflow in one place—so analysts spend time analyzing, not assembling. Cavender’s tripled their store openings. Books-A-Million saves 25 hours per analyst per week.
Trusted by restaurants, retailers, and franchise operators nationwide
Case studyBooks-A-Million
“GrowthFactor accelerated our team’s new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President
Case studyTNT Fireworks
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director
Case studyLil Sweet Treat
“What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker — and compare sites side by side as we think about where to prioritize our growth.”
Jack Ross
Founder
Case studyCavender’s Western Wear
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
Your site selection process wasn’t designed. It accumulated.
One tool for traffic. Another for demographics. A spreadsheet for scoring. A map app for drive-by context. A listing service for deal flow. Another spreadsheet to tie it all together.
80%
of analyst time goes to assembling data. That’s hours not spent getting sites ready for committee.
Defensible
Scores you can explain to your board
Five lenses—foot traffic, demographics, market potential, competition, visibility. Every score traces back to source data you can inspect, question, and present. Glass box, not black box.
Workflow
Your analyst’s entire day, one platform
Score a site. Track it through the pipeline. Get expert validation when stakes are high. No more toggling between ten tabs to assemble a committee deck.
From first look to grand opening
Most platforms stop at the map. GrowthFactor stays with you through scoring, pipeline, and custom forecasting—so every site that hits committee is one you can defend.
Analyze
Walk into committee knowing every site cold
Foot traffic, demographics, competition, zoning—all in one view. Transparent scoring across five lenses so you can explain exactly why a site works or doesn’t.
- Trade area + competition: See saturation and white space before your competitors do.
- Explainable scoring: Five lenses. Every score traces to source. No black boxes.
25 hrs
saved per analyst, per week
Manage
See every site in the pipeline. Move them faster.
Visual pipeline for your whole team. Track sites from first look to signed lease—no more digging through email or asking "where are we on that site?"
- Kanban pipeline: Drag and drop across your deal stages. Always know what’s moving.
- Broker portal: Brokers submit sites directly. Scored automatically on arrival.
- Everything attached: LOIs, site plans, photos, notes—all on the pin.
150+
sites in the pipeline at TNT. All visible. All moving.
Partner
Forecasts built on your portfolio, not a generic model
GrowthFactor Labs embeds analysts and data scientists in your strategy. Custom models trained on your actual sales data—so forecasts reflect how your brand performs, not an industry average.
- Your data, your model: Revenue forecasts built on your stores, your markets, your performance.
- Direct analyst access: Weekly calls with the team building your model. Not a support ticket.
- Refreshed quarterly: New data, new findings, new conversation—every quarter.
8.9X
ROI at Books-A-Million
What happens when site selection actually works
Cavender’s
3X
more stores opened
From opening 9 new stores a year to 27. All at or above revenue projections.
Books-A-Million
25 hrs
saved per week, per analyst
Plus: 700 sites evaluated in 72 hours during the Party City bankruptcy.
TNT Fireworks
10X
more sites to committee
150+ locations opened in under 6 months.
Trusted by the people who have to defend the recommendation
Hear from our customers
VPs, analysts, franchise developers—teams who walk into committee and have to explain why this site, not that one. Here’s what they say.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations on the data when we need it.”
Mike Cavender
Co-Owner and Head of Real Estate, Cavender's Western Wear
“GrowthFactor accelerated our team's new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President, Books-A-Million
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director, TNT Fireworks
“We use it every single day. I turn on my computer, leave it open all day long, and utilize it all day long. The beauty of GrowthFactor is they're multi-dimensional.”
Brandon
Real Estate Manager
Frequently asked questions
See how it works for your team
We’ll walk through your workflow and show you exactly how GrowthFactor fits.