Evaluate what matters for your brand
Toggle between demographics, competitors, traffic patterns, and your existing stores on a single map. Unlike static reports that show everything at once, you control what data tells your story. Perfect for zeroing in on the factors that actually drive your sales.
Adjustable Trade Area Zones
Right-size your analysis
Draw trade areas by drive time, walk time, or radius – then watch all your analytics update instantly. No more guessing if a 3-mile or 5-mile radius makes sense for your concept. Test different scenarios and see how cannibalization, demographics, and forecasts change in real-time.
Cannibalization Scenario Testing
Protect your existing stores
See exactly how a new location impacts your current portfolio before you sign the lease. Our AI calculates potential sales overlap and shows you the net effect on total revenue. Stop worrying about "Will this hurt our Madison store?" and start making confident expansion decisions.
Know your customers live here
See population, age, income, education, and gender breakdowns for any trade area – all benchmarked against national averages. The data updates instantly as you adjust your trade area boundaries, so you always know if the demographics match your winners.