Plans & pricing
Put the next decision on the table.
Start with one seat for the site, the trade area, and the deal in front of you. Bring us a portfolio question when the answer needs a custom model. Add an embedded team when the work becomes a weekly discipline.
8.9x
First-year return on investment
“It’s like adding a senior member to the real estate team without the headcount.”
Damian Doggett — CFO, Books-A-Million
Three ways to work
Start with the site. Add the science.
Use the platform for the work in front of you. Bring us a portfolio question when it needs a custom model. Add an embedded team when the work becomes part of the weekly plan.
The Platform
GrowthFactor Pro
Score sites, read the trade area, and keep deals moving in one place. Explore the platform
Month to month, self-serve. Usage-based fees may apply.
Platform
- Site scoring, market maps, and deal pipelineBuilt on our custom machine-learning models for comps and cannibalization analysis
- GrowthFactor AgentAsk about a site, a market, or a deal and get a reasoned answer from the data in your account
- Unlimited site scoringEvaluate any address in seconds with transparent, lens-based scores
- Configurable to your brand’s criteriaYour scoring model, not a generic one
- Deal pipelineTrack every opportunity from LOI to lease
- Market visualization & trade areasSee demographics, competition, and drive times on one map
- Your map layersBring GeoJSON and internal data into every analysis
- Add users to your organizationStart with one self-serve seat and contact us to add more. Everyone works from the same scores and pipeline
- GrowthFactor in the tools you useBring site data into Claude, ChatGPT, or another supported AI client through MCP
Premium Data Included
- Esri demographics & psychographicsWho lives, works, and spends around every site
- Unacast foot trafficFoot traffic trends, plus full rankings against the trade area
- StreetLight vehicle trafficTraffic volumes on the roads that feed the site
- Zoneomics zoningZoning as a map layer — see what can go where
- Dataplor cotenants & complementsWhich businesses share the center, and which nearby ones send customers your way
Best for: Brands making site decisions deal-by-deal with their own team.
Self-serve is self-guided — onboarding and customer success come with annual contracts.
Buy nowTalk to sales about annualData Science
Labs
A defined question, answered on your data. We build the analysis, show the method, and hand you the findings. Learn more
Each deliverable priced upfront. Platform sold separately.
What every engagement includes
- Exploratory data analysis (EDA)Our Discovery analysis, included
- Custom revenue forecasting model
- Every variable and weight visible
Scope the work
- Portfolio audit
- White space analysis
- Cannibalization impact modeling
- Real estate strategy
- Executive & board review materials
- REC materials
Best for: For a specific portfolio question with a defined scope.
Requires 40+ mature stores with revenue data. Most clients pair with GrowthFactor Platform.
Embedded Team
Labs Partner
Platform, data science, and a dedicated team working beside your strategy every week. See the full story
Platform included.
Your Data Science Team
- Dedicated analysts — weekly calls, direct Slack access
- Custom revenue forecasting built on your actual sales data
- Quarterly model refreshes with new findings
- Transparent methodology — you see everything
Ongoing work
- Portfolio audit & white space analysis
- Cannibalization impact modeling
- Market prioritization & expansion sequencing
- Committee-ready presentations & REC materials
- Executive & board quarterly reviews
Platform Included
- Full GrowthFactor Platform
- Custom data integrations (POS, CRM, internal)
- API access for internal tooling
- SSO & advanced permissions
Best for: For brands opening 10+ locations per year. Your team sets the questions; our analysts build and refresh the work.
Requires 40+ mature stores with revenue data.
Self-serve plans are $200 per user per month, billed month to month. Usage-based fees may apply and pricing is subject to change. Start with one seat and contact us to add more users to your organization. Self-serve doesn’t include onboarding or customer success. Annual contracts add both, plus unlimited usage, unlimited seats, guaranteed pricing, and custom integrations — talk to sales.
Have a question about fit?
Choose a way to talk it through.
Text Message
Get answers within ~2 minutes
Phone Call
Speak with an expert
The cost of one site decision
The first right site changes the math.
A 9-month build, $1–10M in capital, and a 10-year lease can sit behind one location. Books-A-Million’s CFO calculated an 8.9x first-year return on its Labs Partner spend.
GF-DISCOVERY
DiscoveryStart with your data, not a generic model.
Included in Labs & Labs Partner
Bring us the question you keep rebuilding.
Bring a site, a market, or a portfolio question. We’ll show you what the platform handles and where Labs fits.