Plans & pricing
Put the next decision on the table.
Where do we open next? Will this site cannibalize ours? Is the deal worth signing? Answers, with the data behind them, starting at $200 a month.
+14.1%
Sales per square foot in new stores
“It’s like adding a senior member to the real estate team without the headcount.”
Damian Doggett — CFO, Books-A-Million
Three ways to work
Start with a question. Add the science.
Ask GrowthFactor about the work in front of you. Move to Enterprise when the whole team needs it. Add an embedded data science team when the answers need a custom model.
Your AI Analyst
GrowthFactor Pro
Ask about any site, market, or deal in plain English. GrowthFactor runs the analysis on the platform underneath. Explore the platform
Month to month, self-serve.
Includes
- One user seat
- The full platform, Agent includedMarket Planning, site scoring, maps, deal pipeline. Agent usage-based fees may apply.
- Combined premium data sourcesEsri, Unacast, StreetLight, Zoneomics, Dataplor
- MCP access from Claude, ChatGPT, and other AI clients
- Live within one business day of checkout
Self-serve, one seat. No onboarding or customer success.
Buy nowComplete Service Description & subscription terms.Annual Contract
GrowthFactor Enterprise
The full platform for the whole organization, with additional support and unlimited Agent usage included. Explore the platform
Annual contract, priced to the organization.
Everything in Pro, plus
- Seats for your whole organization
- Unlimited Agent usage
- Guided onboarding and customer success
- Your data on the mapLive data sync and custom layers
Enterprise data included
- CRE listingsEarly AccessProperty listings powered by Resimplifi
Embedded Data Science
GrowthFactor Labs
Platform, data science, and a dedicated team working beside your strategy every week. See the full story
Scoped and priced by engagement. Platform included.
Everything in Enterprise, plus
- A dedicated data science teamAnalysts, weekly calls, direct Slack
- A custom revenue projection model built from your data
- Portfolio audits, whitespace, expansion sequencing
- Built into your stackPOS and CRM integrations, SSO
Generally requires 40+ mature stores with revenue data.
Compare plans
The full breakdown.
Pro $200/mo | Enterprise Custom, annual | Labs Custom, by engagement | |
|---|---|---|---|
| Seats & usage | |||
| User seats | 1 | Set on your Order | Set on your Order |
| GrowthFactor Agent usageThe collapsible chat analyst that runs Market Planning, scoring, and comparisons for you | Usage-based fees may apply | Unlimited | Unlimited |
| Platform | |||
| Market PlanningPlan a whole market in one conversation | Included | Included | Included |
| AI site scoring | Included | Included | Included |
| Configurable scoring criteria | Included | Included | Included |
| Market maps & trade-area visualization | Included | Included | Included |
| Analogs / comparable stores | Included | Included | Included |
| Cannibalization analysis | Included | Included | Included |
| Deal pipeline | Included | Included | Included |
| Workspaces for sites, clients, and deals | Included | Included | Included |
| Exportable reports (PDF and Excel)One click builds a presentation-ready site deck in about 10 seconds | Included | Included | Included |
| MCP accessClaude, ChatGPT, and other supported AI clients | Included | Included | Included |
| Data | |||
| Esri demographics & psychographics | Included | Included | Included |
| Unacast foot trafficTrends plus full trade-area rankings | Included | Included | Included |
| StreetLight vehicle traffic | Included | Included | Included |
| Zoneomics zoning | Included | Included | Included |
| Dataplor cotenants & complements | Included | Included | Included |
| CRE listingsPowered by Resimplifi | Not included | Early Access | Early Access |
| Live data syncYour data as a layer on the map | Not included | Included | Included |
| Custom map layersIncluding GeoJSON and internal data | Not included | Included | Included |
| Support | |||
| Self-serve documentation & support | Included | Included | Included |
| Onboarding support | Not included | Included | Included |
| Customer success support | Not included | Included | Included |
| Early access to selected new features | Not included | Included | Included |
| Data science (Labs) | |||
| Dedicated analysts, weekly calls, direct Slack | Not included | Not included | Included |
| Custom revenue projection modelBuilt from your actual data, quarterly refreshes | Not included | Not included | Included |
| Transparent methodologyEvery variable and weight in the model is visible | Not included | Not included | Included |
| Portfolio audits & white-space analysis | Not included | Not included | Included |
| Market prioritization & expansion sequencing | Not included | Not included | Included |
| Executive, board, and REC materials | Not included | Not included | Included |
| Custom data integrationsPOS, CRM, and internal systems | Not included | Not included | Included |
| SSO & advanced permissions | Not included | Not included | Included |
GrowthFactor Agent and other usage-based features may incur additional fees above usage limits, and pricing is subject to change. Pro is one seat, billed month to month, and doesn’t include onboarding or customer success; those come with Enterprise on an annual contract.
Have a question about fit?
Choose a way to talk it through.
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The cost of one site decision
The first right site changes the math.
A 9-month build, $1–10M in capital, and a 10-year lease can sit behind one location. Books-A-Million opened three times as many stores in 2025 as 2024, and raised sales per square foot 14.1% doing it.
GF-DISCOVERY
DiscoveryStart with your data, not a generic model.
Included in every Labs engagement
Bring us the question you keep rebuilding.
Bring a site, a market, or a portfolio question. We’ll show you what the platform handles and where Labs fits.