How is GrowthFactor different from SiteZeus?

GrowthFactor offers a glass-box approach where you can see exactly why a site scores the way it does across 5 transparent lenses. SiteZeus uses a black-box model. GrowthFactor also includes built-in zoning layers (no competitor has this), expert analyst verification, and deal management - all in one platform that replaces 10+ disconnected tools.

How is GrowthFactor different from Placer.ai?

While Placer.ai focuses primarily on foot traffic data with complex UX, GrowthFactor replaces 10+ tools with one simple platform. We combine demographics, traffic, built-in zoning layers, competition analysis, glass-box AI scoring, deal management, and expert verification. Customers say Placer is 'great for data' but has 'too much data' and poor mapping - GrowthFactor is data without the paralysis.

What makes GrowthFactor better than legacy platforms?

GrowthFactor offers: glass-box transparency (see exactly why sites score), built-in zoning layers (industry first), all data in one place, setup in a day not weeks, scoring models customized with your data, no seat limits (Pro tier), and expert analysts on-demand. Cavender's opened 27 stores in 2025 vs 9 in 2024 after switching to GrowthFactor.

The Problem

Site selection is still
a spreadsheet nightmare.

Ten tools. Twelve tabs. Zero confidence. You're making million-dollar decisions with duct-taped data and gut instinct.

GrowthFactor is where retail teams do site selection—with a glass box, not a black box.

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Overall Score

0.0 Good

Lenses Breakdown

Score: 0.0

Suburban location and destination retailer suggest minimal pedestrian foot traffic; customers arrive by car.

Score: 0.0

Summerville's growing, diverse population is generally a good fit for value-oriented clothing retailers.

Score: 0.0

Summerville is rapidly growing, offering strong market potential and favorable demographics for value clothing retailers.

Score: 0.0

High direct competition from TJ Maxx and other discount retailers in the immediate area creates significant competitive pressure.

Score: 0.0

Excellent visibility within a busy shopping center on a main road with good signage potential.

Generated in ~2 sec

Sound Familiar?

We built GrowthFactor because we lived these problems.

Every feature exists to solve a specific pain point.

"I'm drowning in spreadsheets"

All your data in one platform. No VLOOKUPs. No copy-paste.

"I can't defend my recommendations"

Glass-box scoring. See exactly why one site beats another.

"Reports take forever"

Full site analysis in 2 seconds. Committee-ready PDF.

"I can't see what my team is doing"

Deal dashboard shows every site, every stage, one view.

"Zoning info is impossible to find"

Built-in zoning layers. Toggle on, click for details.

"Implementation is always a nightmare"

Live in one day. No IT project required.

The Transformation

From scattered tools to one source of truth.

See how teams eliminate the spreadsheet shuffle and start making defensible decisions.

Toolkit

10+ disconnected tools Placer, Esri, spreadsheets, emails

One platform Everything integrated. Nothing extra.

Site Report

Hours of manual work VLOOKUPs, copy-paste, formatting hell

2 seconds Full analysis. Committee-ready.

Scoring

"Trust me" vibes Black box. Hard to defend.

Glass-box scoring See exactly why one site beats another.

Pipeline

Scattered everywhere Broker emails, Slack threads, sticky notes

Full visibility Every deal, every stage, one view.

Time to Value

Weeks of implementation IT projects, training, integrations

Live in 1 day Sign up. First report in minutes.

Before 10+ tools

After One platform

Before Hours

After 2 sec

Before Black box

After Glass box

Before Scattered

After One view

Before Weeks

After 1 day

Results That Speak

Teams are opening more stores, faster.

27 new stores in 2025

Up from 9 the year before—triple the growth rate.

Cavender's Boot City

700 sites evaluated in 72 hours

What used to take weeks, done in a weekend.

Books-A-Million

25 hours saved per analyst, per week

More time for strategy. Less time on spreadsheets.

Books-A-Million

Calculate Your Time Back

See how much of your week site selection is really consuming.

And how much you'd get back.

Sites evaluated per week 35

10 75

Analysts on your team 1

1 10

Weekly Workflow

35 sites x 30 min cursory check

17.5 hrs

7 pass → 1 hr deep dive each

7.0 hrs

2 finalists → 2 hr deck each

4.0 hrs

Total per analyst

28.5 hrs

Traditional Workflow

28.5 hrs

per week

With GrowthFactor

6.2 hrs

per week

Hours Back Every Week

22.3 hrs

That's nearly 3 days of strategic work.

1,160

hours/year

$174K

annual value*

Fully-loaded cost includes more than salary:

Base salary (~$145K/yr for Sr. Analyst) $70/hr

Benefits (health, dental, vision, 401k match) $22/hr

Payroll taxes (FICA, FUTA, SUTA) $8/hr

Software, equipment, subscriptions $15/hr

Facilities & overhead allocation $18/hr

Recruiting & training (amortized) $12/hr

Fully-loaded hourly cost ~$145/hr

We round to $150/hr for senior real estate analysts at national retailers. Regional teams may be lower-the hours saved remain the same.

Simple Pricing

Everything you need to pick winners.

One platform. Transparent pricing. No surprises.

Unlimited site searches
10-second site reports
Transparent 5-lens scoring
Built-in zoning layers
Shareable maps
10 deals in pipeline
1 user seat

Get Started

Recommended

Everything in Small Business
Unlimited deals & users
Custom scoring models
Expert analyst access
GO/NO-GO recommendations
Market blueprints
Broker portal
Priority support

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"We've used other analytics firms. And you know, for the most part, they're pretty good. However, GrowthFactor has been a better communicator. We're constantly in contact with the team and that's made a lot of difference. "