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Waldo
AI agent for site selection
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Clara
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AI agent for managing leases
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For Real Estate Teams

Real Estate Directors & VPs
Evaluate more sites faster with standardized, data-driven analysis.
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Simplify lease management and optimize your entire property portfolio.
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Cut research time and deliver more valuable location insights.

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Ensure consistent site quality across your entire franchise network.
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Streamline your growth process from market selection to grand opening.
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Featured

Cavender's Western Wear
Supporting Cavender's Through Party City Liquidation Auction
Cavender's secured 15 prime locations with only 72 hours to evaluate hundreds of potential sites.
Read The Case Study
This Week in Retail
At ICSC Las Vegas, retail teams tested our AI agent Waldo in real-time. The response was overwhelming— 2 new customers signed within a week.
May 29, 2025
Read Our Newsletter
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PricingWhy GrowthFactor
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Why GrowthFactor Leads the Pack

See how our all-in-one AI-powered platform compares to other solutions in retail real estate.

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Features
GrowthFactor
SiteZeus
Placer.ai
Buxton
Kalibrate
ESRI Business Analyst
AI & Automation
AI Agents Autonomous AI agents that automatically evaluate sites (Waldo) and extract lease information (Clara) without human intervention.
✓ Waldo AI agent automatically scores sites and generates reports. Clara agent extracts and analyzes lease documents.
✗ Uses machine learning for scoring but requires human input for analysis and reporting.
✗ AI-powered foot traffic insights but no autonomous agents for site evaluation.
✗ Provides custom analytics and demographic modeling but no autonomous AI agents.
✗ Specialized forecasting models for fuel retail but no general-purpose AI agents.
✗ Statistical modeling and demographic analysis, but no AI agents for automation.
AI Site Scoring Machine learning models that predict site performance based on location, demographics, competition, and your business data.
✓ Custom ML models trained on your data with automated scoring and ranking of potential sites.
✓ Zeustimate™ scoring model with machine learning-based site recommendations.
⚠ AI-powered foot traffic scoring but limited to visitor analytics rather than comprehensive site evaluation.
✓ Custom predictive models and demographic analytics with consultant-built scoring systems.
✓ Specialized AI models for fuel retail and convenience store forecasting with high accuracy.
⚠ Market potential modeling and statistical analysis, but requires significant GIS expertise to implement.
Workflow Management
Deal Pipeline Management Track sites from identification through lease execution with team collaboration, approvals, and automated workflows.
✓ Complete pipeline tracking with deal stages, approvals, team collaboration, and automated status updates.
✓ CRM integration with Salesforce and HubSpot for deal tracking and pipeline management.
✗ Analytics platform focused on insights rather than deal workflow management.
⚠ Some project tracking capabilities but requires external CRM integration for full pipeline management.
✗ Site analysis and forecasting platform without built-in deal pipeline features.
✗ Analysis and reporting platform without built-in deal pipeline capabilities.
Lease Management AI-powered lease document analysis, key date tracking, renewal alerts, and portfolio management.
✓ Clara AI extracts lease terms, tracks key dates, and provides portfolio insights with document storage.
⚠ Basic lease tracking and document storage without AI extraction or automated analysis.
✗ No lease management features - focuses on location analytics only.
✗ Site selection and analytics platform without lease management capabilities.
✗ Focused on site forecasting and analysis without lease portfolio management.
✗ Site analysis platform without lease management capabilities.
Committee-Ready Reports One-click generation of polished, standardized reports for real estate committees and executive presentations.
✓ Instant auto-generation of professional reports with custom branding and standardized formatting.
⚠ SitePak reports available but require manual customization and setup time.
⚠ Pre-built dashboard exports but limited customization for executive presentations.
⚠ Custom reports available but typically require consultant assistance for professional formatting.
⚠ Professional reporting available but requires analyst support and custom development time.
⚠ Comprehensive reporting tools but requires GIS expertise to create professional presentations.
Platform & Scale
Bulk Location Analysis Compare hundreds of potential sites simultaneously for market planning and white space analysis.
✓ Analyze 800+ locations simultaneously with automated scoring and ranking across entire markets.
✓ White space analysis and bulk location evaluation capabilities.
⚠ Bulk foot traffic analysis but limited comprehensive site evaluation at scale.
⚠ Market-by-market analysis capabilities but typically requires consultant support for large-scale projects.
✓ Excellent bulk analysis for fuel and convenience retail with network optimization tools.
✓ Enterprise-scale analysis capabilities with sophisticated statistical modeling tools.
Implementation & Support
Transparent Pricing Published pricing tiers with no hidden fees, enabling budget planning without lengthy sales cycles.
✓ $500-$1,500/month published pricing with flexible Enterprise options and no hidden fees.
✗ Custom quotes only - enterprise-focused pricing without published rates.
⚠ Published pricing ($7,000-15,000 annually) but requires technical expertise and additional implementation costs.
✓ Transparent freemium model with professional tiers starting at $500/month.
✗ Custom enterprise pricing only - requires lengthy sales process for pricing information.
✗ Custom quotes only - requires sales process to understand pricing and commitment levels.
Quick Implementation Fast setup with minimal IT requirements and dedicated onboarding support.
✓ Under 2 weeks setup with simple data upload and guided onboarding process.
⚠ 30-90 days typical implementation with custom model development and training requirements.
✓ 1-2 weeks quick setup with self-service onboarding and immediate access to insights.
⚠ 4-12 weeks implementation with custom model development and extensive consultant support.
⚠ 6-16 weeks implementation including data integration and model calibration for fuel retail.
✗ 2-6 weeks implementation requiring significant GIS expertise and technical configuration.
AI & Automation
AI Agents ⌄
✓
GrowthFactor
Waldo AI agent automatically scores sites and generates reports. Clara agent extracts and analyzes lease documents.
✗
SiteZeus
Uses machine learning for scoring but requires human input for analysis and reporting.
✗
Placer.ai
AI-powered foot traffic insights but no autonomous agents for site evaluation.
✗
Buxton
Provides custom analytics and demographic modeling but no autonomous AI agents.
✗
Kalibrate
Specialized forecasting models for fuel retail but no general-purpose AI agents.
✗
ESRI Business Analyst
Statistical modeling and demographic analysis, but no AI agents for automation.
AI Site Scoring ⌄
✓
GrowthFactor
Custom ML models trained on your data with automated scoring and ranking of potential sites.
✓
SiteZeus
Zeustimate™ scoring model with machine learning-based site recommendations.
⚠
Placer.ai
AI-powered foot traffic scoring but limited to visitor analytics rather than comprehensive site evaluation.
✓
Buxton
Custom predictive models and demographic analytics with consultant-built scoring systems.
✓
Kalibrate
Specialized AI models for fuel retail and convenience store forecasting with high accuracy.
⚠
ESRI Business Analyst
Market potential modeling and statistical analysis, but requires significant GIS expertise to implement.
Workflow Management
Deal Pipeline Management ⌄
✓
GrowthFactor
Complete pipeline tracking with deal stages, approvals, team collaboration, and automated status updates.
✓
SiteZeus
CRM integration with Salesforce and HubSpot for deal tracking and pipeline management.
✗
Placer.ai
Analytics platform focused on insights rather than deal workflow management.
⚠
Buxton
Some project tracking capabilities but requires external CRM integration for full pipeline management.
✗
Kalibrate
Site analysis and forecasting platform without built-in deal pipeline features.
✗
ESRI Business Analyst
Analysis and reporting platform without built-in deal pipeline capabilities.
Lease Management ⌄
✓
GrowthFactor
Clara AI extracts lease terms, tracks key dates, and provides portfolio insights with document storage.
⚠
SiteZeus
Basic lease tracking and document storage without AI extraction or automated analysis.
✗
Placer.ai
No lease management features - focuses on location analytics only.
✗
Buxton
Site selection and analytics platform without lease management capabilities.
✗
Kalibrate
Focused on site forecasting and analysis without lease portfolio management.
✗
ESRI Business Analyst
Site analysis platform without lease management capabilities.
Committee-Ready Reports ⌄
✓
GrowthFactor
Instant auto-generation of professional reports with custom branding and standardized formatting.
⚠
SiteZeus
SitePak reports available but require manual customization and setup time.
⚠
Placer.ai
Pre-built dashboard exports but limited customization for executive presentations.
⚠
Buxton
Custom reports available but typically require consultant assistance for professional formatting.
⚠
Kalibrate
Professional reporting available but requires analyst support and custom development time.
⚠
ESRI Business Analyst
Comprehensive reporting tools but requires GIS expertise to create professional presentations.
Platform & Scale
Bulk Location Analysis ⌄
✓
GrowthFactor
Analyze 800+ locations simultaneously with automated scoring and ranking across entire markets.
✓
SiteZeus
White space analysis and bulk location evaluation capabilities.
⚠
Placer.ai
Bulk foot traffic analysis but limited comprehensive site evaluation at scale.
⚠
Buxton
Market-by-market analysis capabilities but typically requires consultant support for large-scale projects.
✓
Kalibrate
Excellent bulk analysis for fuel and convenience retail with network optimization tools.
✓
ESRI Business Analyst
Enterprise-scale analysis capabilities with sophisticated statistical modeling tools.
Implementation & Support
Transparent Pricing ⌄
✓
GrowthFactor
$500-$1,500/month published pricing with flexible Enterprise options and no hidden fees.
✗
SiteZeus
Custom quotes only - requires sales process to understand pricing and commitment levels.
✓
Placer.ai
Transparent freemium model with professional tiers starting at $500/month.
✗
Buxton
Custom enterprise pricing only - requires lengthy sales process for pricing information.
✗
Kalibrate
Custom quotes only - enterprise-focused pricing without published rates.
⚠
ESRI Business Analyst
Published pricing ($7,000-15,000 annually) but requires technical expertise and additional implementation costs.
Quick Implementation ⌄
✓
GrowthFactor
Under 2 weeks setup with simple data upload and guided onboarding process.
⚠
SiteZeus
30-90 days typical implementation with custom model development and training requirements.
✓
Placer.ai
1-2 weeks quick setup with self-service onboarding and immediate access to insights.
⚠
Buxton
4-12 weeks implementation with custom model development and extensive consultant support.
⚠
Kalibrate
6-16 weeks implementation including data integration and model calibration for fuel retail.
✗
ESRI Business Analyst
2-6 weeks implementation requiring significant GIS expertise and technical configuration.

"We've used other analytics firms. And you know, for the most part, they're pretty good. However, GrowthFactor has been a better communicator. We're constantly in contact with the team and that's that's made a lot of difference. "

Mike Cavender, Co-Owner and head of real estate for Cavender's Western Wear
Mike Cavender
Cavender's Family, Co-Owner and Head of Real Estate
Cavender's Western Wear

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