GrowthFactor Labs
Forecasts built on your portfolio. Not a generic model.
Labs embeds a data science team in your real estate strategy. Custom revenue forecasting built on your actual stores, your markets, your performance data—so every number you bring to committee is one you can defend.
Labs is for you if…
40+ stores with revenue data
RequirementOpening new locations this year
Growth SignalForecasts you can explain to your board
OutcomeFind Your Fit
Is GrowthFactor Labs right for you?
It depends on where you are and what you need. Some brands need the platform. Others need a team. Here’s how to tell.
The Platform
GrowthFactor
Your team uses the platform to access market intelligence, analyze deals, and make better real estate decisions.
- Self-serve location intelligence
- AI-powered site scoring
- Deal pipeline management
- Analyst support for onboarding
Data Science
GrowthFactor Labs
Custom data science engagements built around your brand. Every engagement includes an EDA and a custom revenue forecasting model.
- Exploratory data analysis
- Custom revenue forecasting model
- Glass box methodology
- Add-on: cannibalization, white space, portfolio audit
Embedded Team
Labs Partner
A fully embedded, ongoing data science partnership. Quarterly model refreshes, direct team access, and continuous strategic support.
- Everything in Labs, continuously
- Dedicated data scientists on weekly calls
- Quarterly model refreshes
- Direct Slack access to your team
Start Here
Not ready for a full engagement? Start with Discovery.
GrowthFactor Discovery is a 30-day Exploratory Data Analysis for $5,000. We analyze your store performance data and tell you exactly which markets and demographic profiles your stores perform best in. It's the first step of our glass box modeling process — and it stands alone.
Discovery
$5,000
30 days
Full EDA with market and demographic profile mapping
The Core Difference
Glass box, not black box.
Glass Box (GrowthFactor)
- Built on your stores, your markets, your data
- Every variable and weight visible and auditable
- Walk into committee and explain any number
- Refreshed quarterly as your business evolves
Black Box (Traditional Vendors)
- 6-9 month build, then handed over cold
- Hidden methodology — "just trust our algorithm"
- "How did you get this number?" — no answer
- Updated every few years, if you’re lucky
The Glass Box Model Build Process
We build your models with you — not for you.
Build
Custom model on YOUR data — not a template. Revenue, membership, covers, whatever your business actually measures.
Explain
Every variable, every weighting, across multiple meetings. You'll never go to committee unable to explain your numbers.
Tweak
Iterate based on your feedback. Not a one-and-done handoff — a living collaboration.
Update
Regularly refreshed as your business evolves. Traditional vendors update every few years — if you're lucky.
Test
We'll build custom prediction models to prove or disprove your hypotheses before you bet millions on them.
Glass Box in Action
We proved a national brand's core assumption was wrong — before they bet millions on it.
A national dessert brand hypothesized that more pints sold in a market meant better revenue for new stores. It seemed intuitive. They were ready to optimize their entire expansion strategy around it.
We built the custom model and proved it wasn't even a significant factor. The variables that actually predicted revenue were completely different from what leadership assumed.
That's what glass box modeling does. It doesn't just give you a number — it challenges your assumptions with evidence, before you commit capital.
Result
One model. One disproven hypothesis. Millions in avoided misdirection.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations.”
Labs Results
Measurable outcomes. Not just insights.
Is Labs Right for You?
Labs is for teams where real estate is a strategic lever — not just an operational function.
Active growth agenda — opening stores, entering new markets
Leadership treats real estate as a strategic function
Sufficient historical data to build a meaningful model
Willingness to engage above the real estate team level
Note
If most of these apply, Labs is the right fit. If your team prefers to self-serve, the GrowthFactor platform delivers serious value on its own.
Explore the PlatformSee what a model built on your portfolio looks like.
Labs starts with a conversation, not a demo. Tell us about your growth agenda and we’ll show you exactly how we’d build it for your brand.