GrowthFactor Labs
Forecasts built on your portfolio. Not a generic model.
Labs embeds a data science team in your real estate strategy. Custom revenue forecasting built on your actual stores, your markets, your performance data—so every number you bring to committee is one you can defend.
Labs is for you if…
40+ stores with revenue data
RequirementOpening new locations this year
Growth SignalForecasts you can explain to your board
OutcomeFind Your Fit
Is GrowthFactor Labs right for you?
It depends on where you are and what you need. Some brands need the platform. Others need a team. Here’s how to tell.
Self-Serve Platform
GrowthFactor Pro
One seat, month to month. Score sites, read trade areas, and keep deals moving with the full platform and premium data.
- Self-serve site and market research
- AI site scoring
- Deal pipeline management
- $200 per user, month to month
Annual Contract
GrowthFactor Enterprise
The full platform for the whole organization, with onboarding, customer success, and a contact you can call.
- Everything in Pro
- Unlimited seats and usage
- Onboarding and customer success
- Annual pricing built for your organization
Embedded Data Science
GrowthFactor Labs
A fully embedded, ongoing data science partnership. Quarterly model refreshes, direct team access, and continuous strategic support.
- Everything in Enterprise, plus a team
- Dedicated data scientists on weekly calls
- Custom revenue model built from your data
- Quarterly model refreshes
Start Here
Not ready for a full engagement? Start with Discovery.
GrowthFactor Discovery is a 30-day Exploratory Data Analysis for $5,000. We analyze your store performance data and tell you exactly which markets and demographic profiles your stores perform best in. It's the first step of our glass box modeling process — and it stands alone.
Discovery
$5,000
30 days
Full EDA with market and demographic profile mapping
Included in every Labs engagement
The Problem
Generic models insult your brand.
Your real estate team has the instinct. What they need is a data science team that knows your stores, your markets, and your strategy—not a one-size-fits-all algorithm. That’s what Labs delivers.
Direct access to your data science team
Not a customer success rep. Not a ticketing system. The actual analysts and scientists building your model. Weekly calls, direct Slack access, and glass box walkthroughs where you see every variable.
Quarterly model refreshes
We don't build the model and walk away. Every quarter: updated findings, new data, and a discussion of what's changed. Not a static annual deliverable — an active partnership.
The Labs Engagement
How it works — from EDA to ongoing partnership.
Exploratory Data Analysis
Map your store performance data to identify which markets and demographic profiles drive revenue.
Custom Revenue Forecasting Model
Glass box model built on your actual sales data. See exactly how every variable contributes — no black box, no mystery.
Direct Data Science Team Access
Weekly calls with the dedicated analysts building your model. Not a support ticket. The same team, every week.
Quarterly Model Refreshes
New data, new findings, new discussion — every quarter. Your model evolves as your business does.
Everything Included
A full data science team — not a software license.
Custom Revenue Forecasting
- EDA mapping your best-performing markets
- Glass box model built on your actual sales data
- Cannibalization impact modeling
- Hypothesis testing before you commit capital
Dedicated Team Access
- Weekly calls with your dedicated analysts
- Direct Slack or Teams channel
- Glass box walkthroughs — see every variable
- Priority SLA on all requests
Strategic Deliverables
- Portfolio audit and whitespace analysis
- Market prioritization and expansion sequencing
- Committee-ready presentations and REC materials
- Quarterly business reviews with updated findings
Platform Included
- Full GrowthFactor platform, Enterprise terms
- Custom POS/CRM integrations
- API access for internal tooling
- SSO & advanced permissions
The Core Difference
Glass box, not black box.
Glass Box (GrowthFactor)
- Built on your stores, your markets, your data
- Every variable and weight visible and auditable
- Walk into committee and explain any number
- Refreshed quarterly as your business evolves
Black Box (Traditional Vendors)
- 6-9 month build, then handed over cold
- Hidden methodology — "just trust our algorithm"
- "How did you get this number?" — no answer
- Updated every few years, if you’re lucky
The Glass Box Model Build Process
We build your models with you — not for you.
Build
Custom model on YOUR data — not a template. Revenue, membership, covers, whatever your business actually measures.
Explain
Every variable, every weighting, across multiple meetings. You'll never go to committee unable to explain your numbers.
Tweak
Iterate based on your feedback. Not a one-and-done handoff — a living collaboration.
Update
Regularly refreshed as your business evolves. Traditional vendors update every few years — if you're lucky.
Test
We'll build custom prediction models to prove or disprove your hypotheses before you bet millions on them.
Glass Box in Action
We proved a national brand's core assumption was wrong — before they bet millions on it.
A national dessert brand hypothesized that more pints sold in a market meant better revenue for new stores. It seemed intuitive. They were ready to optimize their entire expansion strategy around it.
We built the custom model and proved it wasn't even a significant factor. The variables that actually predicted revenue were completely different from what leadership assumed.
That's what glass box modeling does. It doesn't just give you a number — it challenges your assumptions with evidence, before you commit capital.
Result
One model. One disproven hypothesis. Millions in avoided misdirection.
“What sets GrowthFactor apart is they're not just handing us software — they're in the trenches with us every week. Our GrowthFactor team knows our brand, our markets, and our strategy. It's like adding a senior member to the real estate team without the headcount.”
Before & After
What happens when forecasts are built on your portfolio.
Books-A-Million
| Feature | Before | With GrowthFactor |
|---|---|---|
| New Stores Opened | 6 in 2024 | 19 in 2025, same headcount |
| Sales Performance | $159 per sq. ft. | $182 per sq. ft. |
| Sites Evaluated | ~5-10 per week | 3,000+ in first year |
| Analysis Time | Weeks | Hours (85% reduction) |
| Revenue Forecasting | Team did not trust forecast | Instant, glass box scoring the team trusts |
| Overall Return | Unmeasured | 8.9x confirmed ROI |
Three times the stores, and better stores. BAM tripled its opening pace without adding headcount, and the locations it opened sold 14.1% more per square foot than the prior year's.
Labs Results
Measurable outcomes. Not just insights.
Cavender's
3x
expansion rate
Read case study →
TNT Fireworks
153
locations in 6 months
Books-A-Million
25
hrs/wk saved
Read case study →
Is Labs Right for You?
Labs is for teams where real estate is a strategic lever — not just an operational function.
Active growth agenda — opening stores, entering new markets
Leadership treats real estate as a strategic function
Sufficient historical data to build a meaningful model
Willingness to engage above the real estate team level
Note
If most of these apply, Labs is the right fit. If your team prefers to self-serve, GrowthFactor Pro delivers serious value on its own.
Explore the PlatformYour Team
Meet the team behind your engagement.
Quantitative analysts, data scientists, and real estate experts — dedicated to your brand, overseen by our founders.
Meet the Labs TeamSee what a model built on your portfolio looks like.
Labs starts with a conversation, not a demo. Tell us about your growth agenda and we’ll show you exactly how we’d build it for your brand.