What we're building, and who's writing about it

About GrowthFactor

GrowthFactor is retail site selection software for multi-unit real estate teams deciding where to open next. It checks every site against the team's own stores in seconds: what it should sell, what it takes from nearby locations, and how it compares with the stores they already run. Every verdict shows the data and the reasoning. Then ask anything in plain English, about one site or the whole network. Teams write their own evaluators, forecasts arrive as a range rather than a single number, and a named data scientist builds the model with your team. Customers include Books-A-Million, Cavender's, and TNT Fireworks. Founded in 2023 by three MIT Sloan classmates, GrowthFactor completed the MIT delta v accelerator and serves 60+ customers.

Founded

2023

Headquarters

Boston, MA

Seed funding

$5.2M

Customers

60+