Opening a new store location is one of the biggest bets your company will make this year. The average retail buildout costs $250,000-$500,000, plus inventory, staffing, and marketing. All before you see a single sale.
Yet 67% of retail expansions underperform their revenue targets in the first year. Why? They chose the wrong location.
Here's what happens when you get location wrong:
Revenue targets missed by 30-50% year one
Forced store closures within 24 months (complete loss of investment)
Damaged brand reputation in the market
CFO questions every future expansion decision
Traditional site selection consultants charge $50,000+ and take 4-6 weeks to deliver basic demographic reports. By then, the best available spaces are already leased to your competitors.