Raj runs engineering at GrowthFactor and co-founded the company with Clyde and Sam after MIT Sloan. He owns the data and machine-learning side: how scores are built, what goes into them, and what the score will not tell you.
The Platform's Site Scoring Glass Box is his work. So is most of what becomes a Labs model: trade areas that fit how a brand actually pulls customers, gravity models that admit overlap honestly, and sales forecasts with a band, not a single number.
He writes about the math. Where models help a real estate team, where they over-promise, and what changes when forecasting moves from a quarterly consulting deliverable to something the analyst can rerun on a Tuesday.