Raj runs engineering at GrowthFactor and co-founded the company with Clyde and Sam after MIT Sloan. He owns the data and machine-learning side: how scores are built, what goes into them, and what the score will not tell you.
GrowthFactor's scoring methodology is his work. So is most of what becomes a Labs model: trade areas that fit how a brand actually pulls customers, gravity models that admit overlap honestly, and sales forecasts with a band, not a single number.
He writes about the math. Where models help a real estate team, where they over-promise, and what changes when forecasting moves from a quarterly consulting deliverable to something the analyst can rerun on a Tuesday.