Market Planning
Where should you open next?
Ask GrowthFactor the way you'd ask an analyst. It pulls the data, runs the models, and shows every step while it works. It does the analysis. You make the call.
Ask it anything
An unbiased analyst you can actually ask.
Not a search box with a personality. You open it and it already knows your portfolio, your pipeline, and the criteria your team scores on. These are the questions it offers you first.
I can also drop pins, draw and analyze trade zones, score sites, and pull demographics. Anything you can do by hand.
The actual run
One question. Then you watch it work.
We're at two stores in Charleston. Plan the Dorchester Road corridor, where do we open next?
- Drops the candidates
- Draws the drive zones
- Measures the overlap with what you already run
- Applies your gates
The shortlist
The score narrows the field. It does not pick for you.
It is very good at telling you which sites are not worth an afternoon. Two of these four leave the list on rules you wrote. The two still standing are close, and close is where you take over.
Dorchester Rd Pad
10048 Dorchester Rd
Dorchester & Foxcroft
207 Foxcroft Ln
Goose Creek Blvd
503 N Goose Creek Blvd
103 Claudia Dr
103 Claudia Dr
Competition & Cannibalization
Is there room on this corridor for another express tunnel, and does this site take from the ones you already run?
- Favorable signals
- Nearest express tunnel more than 2 miles out. Corridor volume between 15,000 and 25,000 vehicles a day. Neighbours are full-service or self-serve bays rather than express. No membership-led operator inside the trade zone.
- Unfavorable signals
- Two or more express tunnels inside the 10-minute zone. A national membership brand within 1.5 miles. Trade zone overlapping a store you already own.
GateOverlap above 40% disqualifies. 20 to 40% is a caution and carries a note. Applied to every site, no exceptions.
This is a field in your workspace, not a setting we chose for you. Change the wording and every number above moves.
Already running this
Two people. Eight locations. No analysts.
Lil Sweet Treat went from two locations to eight in a year. Two founders, no analysts, and no one hired to keep up with the search.
What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker — and compare sites side by side as we think about where to prioritize our growth.
- 2 → 8
- locations in one year
- 100%
- at or above underwriting projections
- 120+
- sites reviewed a month, no added headcount
The whole corridor
Plan a market, not a pin.
One site at a time is how you end up with two stores eating each other's lunch. Market Planning holds every candidate in the same study, so overlap shows up before an LOI does.
Trade zones on real drive times
Catchments drawn on the road network at the drive time you set, not circles on a map. Population and income come from inside the shape.
Cannibalization across the set
Candidate against candidate, not just against your fleet. A five-store plan shows what the five do to each other.
Add or drop and the plan moves
Pull a node out and the rankings, the overlap and the coverage all recompute.
Any address, including ones you're curious about
Pipeline deals, or somewhere you drove past last week. Exploring never touches your pipeline.
After you pick
The same conversation works your pipeline.
Picking the site is the middle of the job, not the end. The Agent has context on every deal you have open, so the work after the decision happens in the same place as the work before it.
“Which of my Review deals should move to LOI?”
A ranked shortlist across the whole pipeline at once, with the reasoning per deal and, more usefully, which ones to pass on.
“How does this compare to the stores it most resembles?”
The candidate benchmarked against its closest analogs in your own portfolio, matched on the variables that move your business.
“Write the recommendation for the investment committee.”
A paragraph with the actual numbers in it, ready to paste. It already has the scores, the trade zones, and the reasoning.
Your art, our science
You know things the data will never have.
- The landlord is impossible.
- The corridor floods.
- The manager who could run it lives twenty minutes the wrong way.
- The deal on paper is not the deal you get.
None of that is in a dataset. All of it decides whether the store works.
We do the arithmetic. You do that.
Straight answers
Questions people ask before they start.
How is this different from just using the platform?
The platform is built for structured work: scoring a site, managing a deal through stages, running a report. Market Planning is for the questions that span a whole market and would otherwise mean opening nine tabs and holding the comparison in your head. Ask it once, watch it run, and get the comparison as an artifact you can share.
Where does the data come from?
Esri for demographics and psychographics, Unacast for foot traffic, StreetLight for vehicle traffic, plus your own portfolio and the criteria your team configured. Every input on a score traces back to its source, which is the point: you can check it rather than believe it.
Does it need my sales data?
No. Scoring, trade zones, demographics, and cannibalization all run without it. If you do connect your sales data, the forecast gets calibrated to your business rather than to comparable stores, and GrowthFactor Labs can build a custom revenue model on top of it.
Can it change my deals?
It reads from and writes to your pipeline as part of work you ask it to do. When you would rather just explore, point it at addresses that never touch your pipeline and treat the whole study as a sketch.
How is this different from GrowthFactor MCP?
Same tools, different room. Market Planning is GrowthFactor doing the work inside GrowthFactor, with the maps and the study alongside it. MCP puts those same tools inside Claude, ChatGPT, or whatever you already work in. Use whichever matches where you already are.
What does it cost?
GrowthFactor Pro is $200 per user per month, month to month, self-serve. Market Planning is included, not an add-on and not behind a sales call.