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Where should we open next?

Ask the Agent anything in plain English, about one site or the whole network. It drops the pins, draws the drive times, measures the overlap and shows every step.

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The Agent in a Boston study: questions it offers about your portfolio, like which of your markets is underserved, beside a map of existing stores and candidate pins.

One question, and every step on screen

Each step the Agent takes shows up as its own row and turns to Done when it finishes, so nothing happens off camera. The answer comes back with the map already drawn.

The Agent's steps for 222 Third St in Cambridge, each marked Done: geocode, get trade zones, get demographics, search businesses. The 10 minute walk zone it drew sits on the map beside them.

Draw the trade area your team trusts

Drive times follow the roads. Rings keep the radius you already use. Population and income come from inside either shape, and overlapping zones show where two sites would share customers before anyone sends an LOI.

Three sites near Charleston: a 12 minute drive zone around 503 N Goose Creek Blvd that reaches up the highways, beside two 3 mile rings around 10048 Dorchester Rd and 207 Foxcroft Ln that overlap.

Find the blocks your stores don’t reach

Name the market and your rules. The Agent ranks every block that passes and pins it on the map.

Bring your market
Greenville, SC: ten hexagon blocks pinned and ranked by median household income, from 1 at $219K to 10 at $155K, each at least a mile from the chain's four stores marked BR.

Find the 10 best blocks within 6 miles of downtown Greenville, SC: at least 500 people, median household income over $90K, and at least a mile from my stores.

Southeast Greenville: numbered blocks from the screen with Starbucks pins beside them, an IHOP and two of the chain's stores further out.

Screen around the brands nearby

Near the brands that bring your customers. Clear of the ones that take them.

Find blocks within 400m of a Starbucks and at least a mile from any IHOP, within 6 miles of downtown Greenville, SC.

Ask what’s going up down the street

The Agent searches the live web and links the source for each thing it finds, so you can check it before it goes in the deck. It looks up zoning too, and on Enterprise it filters available listings onto the map.

Asked what's opening or under construction near Preston and Eldorado in Frisco, the Agent runs a web search, then lists the projects in a table: a 2.898 acre build-to-suit parcel on Preston Rd listed at $4.5M, with a link to the listing it came from.
The Frisco trade zone after the Agent set the listing filters: retail spaces for lease pinned on the map around the Preston and Eldorado site.

You know things the data never will

  • The landlord is impossible.
  • The corridor floods.
  • The manager who could run it lives twenty minutes the wrong way.
  • The deal on paper is not the deal you get.

We do the arithmetic. You do that.

Two founders. Eight locations. No analysts.

“What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker — and compare sites side by side as we think about where to prioritize our growth.”

28

Lil Sweet Treat locations, in one year.

Jack RossFounder, Lil Sweet Treat

120+

Sites a month, reviewed by the same two founders.

100%

Of the new locations hit underwriting or beat it.

Before you plan the next market

The platform is built for one site at a time: evaluating it, checking its traffic, exporting the report. Market Planning is for questions that span a whole market and would otherwise mean opening nine tabs and holding the comparison in your head. Ask it once, watch it run, and get the comparison as something you can share.

Enterprise-grade licensed data for demographics and psychographics, foot traffic and vehicle traffic, combined with GrowthFactor’s proprietary data, your own portfolio and the evaluators your team wrote. Ask the Agent about a corridor and it searches the live web too, and links what it finds to the source. Every verdict comes with the reasoning behind it and the data it used, so you can check it rather than believe it.

No. Trade zones, demographics, cannibalization and the analog stores a site resembles all run without it. Sales data is what a revenue forecast needs: GrowthFactor Labs builds that model with your team on your own history over a few months. Once built, it forecasts a site in seconds, as a range.

Not by itself. The Agent ranks the open blocks in one market at a time, against the rules you give it. How many stores your markets can hold is a GrowthFactor Labs project. Our data scientists work out what each metro can support from how your own stores perform, set the overlap a new store is allowed, and rank the markets in the order to open them.

It reads from and writes to your pipeline as part of work you ask it to do. When you would rather just explore, point it at addresses that never touch your pipeline and treat the whole study as a sketch.

Market Planning is included with GrowthFactor Enterprise and Labs, not sold as an add-on. Both are priced on an annual contract through sales, so book a demo and we’ll scope it to your team.

Bring the market you’re deciding on

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