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GrowthFactor Labs

You're Not Buying Software. You're Buying a Data Science Team.

Labs is an outsourced data science engagement. We embed in your real estate strategy, build custom revenue forecasting models on your data, and drive measurable, attributable business outcomes. The platform is a delivery mechanism — not the product.

Labs vs Platform

The platform is a tool. Labs is a team.

Same brand, different relationship.

Software Platform

GrowthFactor

Your team uses the platform to access market intelligence, analyze deals, and make better real estate decisions. The real estate team drives adoption and gets value from the tool.

  • Self-serve location intelligence
  • AI-powered site scoring
  • Deal pipeline management
  • Analyst support for onboarding

Data Science Engagement

GrowthFactor Labs

We build custom revenue forecasting models, maintain and refresh them, educate your team on how they work, and embed in your real estate strategy. The model is the product.

  • Custom forecasting built on your data
  • Glass box modeling — see every variable
  • Ongoing model maintenance and refreshes
  • Senior analyst partnership

Fig. 01

The Glass Box Model Build Process

We build your models with you — not for you.

Legacy platforms sell you a black box and walk away. We explain every variable and keep your models updated as your business evolves.

01

Build

Custom model on YOUR data — not a template. Revenue, membership, covers, whatever your business actually measures.

02

Explain

Every variable, every weighting, across multiple meetings. You'll never go to committee unable to explain your numbers.

03

Tweak

Iterate based on your feedback. Not a one-and-done handoff — a living collaboration.

04

Update

Regularly refreshed as your business evolves. Legacy vendors update every few years — if you're lucky.

05

Test

We'll build custom prediction models to prove or disprove your hypotheses before you bet millions on them.

The Core Difference

Glass box, not black box.

Glass Box (GrowthFactor)

  • Custom model built on your stores' actual data
  • You see and audit every variable & weight
  • Defend any number in committee confidently
  • Updated regularly — not frozen in time

Black Box (Legacy Platforms)

  • 6-9 month build, then handed over cold
  • Hidden methodology — "just trust our algorithm"
  • "How did you get this number?" — no answer
  • Updated every few years, if at all

Everything Included in Labs

A full data science team — not a software license.

Data Science Engine

  • Revenue forecasting model
  • Cannibalization modeling
  • Custom fine-tuned LLM scoring
  • Custom data science projects
  • Hypothesis testing on demand

Senior Analyst Partnership

  • Senior analyst + dedicated team
  • Proactive market intelligence
  • Portfolio & whitespace analysis
  • Expansion sequencing
  • Board-ready deliverables

Enterprise Infrastructure

  • Custom POS/CRM integrations
  • API access for internal tooling
  • SSO & advanced permissions
  • Priority SLA + Slack/Teams channel
  • Quarterly reviews & strategic inputs

Glass Box in Action

We proved a national brand's core assumption was wrong — before they bet millions on it.

A national dessert brand hypothesized that more pints sold in a market meant better revenue for new stores. It seemed intuitive. They were ready to optimize their entire expansion strategy around it.

We built the custom model and proved it wasn't even a significant factor. The variables that actually predicted revenue were completely different from what leadership assumed.

That's what glass box modeling does. It doesn't just give you a number — it challenges your assumptions with evidence, before you commit capital.

Result

One model. One disproven hypothesis. Millions in avoided misdirection.

“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”

Mike CavenderCo-Owner & Head of Real Estate, Cavender's Western Wear

Fig. 02

Labs Results

Measurable outcomes. Not just insights.

Cavender's

27

new stores in 2025

vs. 9 in 2024. Avoided 3 bad sites, saving ~$2M. Every score auditable from recommendation to raw data.

Books-A-Million

5x

outperformance

Delaware store our analysts flagged outperformed projections 5X — catching data others missed entirely.

Books-A-Million

25

hrs/wk saved

Per analyst — time reclaimed from manual data wrangling, redirected to strategic decisions.

Is Labs Right for You?

Labs is for teams where real estate is a strategic lever — not just an operational function.

Active growth agenda — opening stores, entering new markets

Leadership treats real estate as a strategic function

Sufficient historical data to build a meaningful model

Willingness to engage above the real estate team level

Note

If most of these describe your organization, Labs is likely the right fit. If not, GrowthFactor software is still a genuinely great product — and we'll tell you that honestly.

Enterprise replaces a team, not just a tool.

At $2-4M per store build-out, one avoided bad location pays for years of GrowthFactor. And you'll never sit in committee unable to explain your own numbers again.

30+

retailers using the platform

See the math. De-risk expansion.

Labs engagements start with a conversation — not a demo. Tell us about your growth agenda and we'll show you what a custom model looks like for your business.