Skip to content

For operators with 40+ stores · Capped at 4 brands/month

Who is your customer, really?

Find out what separates your strongest stores from your weakest. We test thousands of spatial, demographic, and site scenarios against your sales history in 30 days. Normally $5,000. Waived for qualifying brands with 40 or more stores.

  • Who your customer really is, based on who actually spends
  • Which site variables drive revenue, and which to stop screening for
  • Your true trade area, calibrated to your concept and road network

Request your Discovery

Thirty days on your own sales history. Normally $5,000, waived for qualifying brands with 40+ stores.

Mutual NDA signed upfront. Your store data is never pooled or shared. Privacy Policy.

Brands that already open stores this way

What you walk away with

Three answers every expansion plan is built on.

Read from your own store sales, not an industry average. Yours to keep on day 30 whether or not you continue into Labs.

Sample Discovery deck, page 4: the drivers behind your strongest stores, an executive summary table of signal, variable, and what the data shows

Where it leads

Discovery is day one of GrowthFactor Labs.

The Discovery findings stand on their own. They are also the feature-selection foundation for what our data science team builds next: custom revenue forecasting you can defend to your board.

A custom sales forecast for candidate sites

A predictive model built on the variables Discovery validated, trained on your store portfolio. Every prospective site gets a projected revenue range with an open error band, traced to its exact inputs.

Whitespace and market prioritization

Identify where your customer lives and your brand has no presence yet. Expansion markets that mirror your top performers, sized by unserved demand and prioritized for rollout.

Cannibalization and portfolio impact

Measure how much revenue a new location will pull from existing units. Model own-store overlap before lease negotiations begin so you do not expand on top of yourself.

Discovery is free for qualifying brands. Labs is scoped and priced per engagement. You decide after the day 30 findings walk-through.

Thirty days

How the month goes

  1. Day 0

    NDA first, then one simple CSV

    We execute a mutual NDA before you share a thing. Then you send a single CSV with store addresses and annual sales. If you track internal attributes like entrance counts, store format, or loyalty data, we fold those in too.

  2. Days 1 to 25

    Machine learning across thousands of scenarios

    Our data scientists test thousands of feature combinations across your locations. We benchmark your stores against foot-traffic dayparts, demographics, and road networks, isolating the true drivers behind your sales.

  3. Day 30

    Executive findings walk-through

    A 45-minute working session with your real estate team. We walk through your 16-page deck, review the drivers behind your top quartiles, and hand over the complete findings. Yours to keep either way.

Sample Discovery deck cover: Exploratory Data Analysis for GrowthFactor Coffee, 63 stores, 5 statesSample Discovery deck, page 11: these signals become the shortlist for your first sales modelSample Discovery deck, page 12: 90-day roadmap from findings to a deployed model

Sample deck

See what you'll get.

Sixteen pages from a completed Discovery for a 63-store coffee brand. Real methodology, showing how exploratory analysis narrowed candidate variables to 9 model features and revealed a 5-minute true trade area.

By submitting your info, you agree to receive product updates from GrowthFactor. Privacy Policy.

Where this has led

Fewer guesses, better stores

14.1%

higher sales per square foot in new Books-A-Million stores, the #2 book retailer in the US

6 → 19

new Books-A-Million stores opened in a year, on the same headcount

9 → 27

new Cavender's stores opened in a year, every one at or better than expected

“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender, Co-Owner and Head of Real Estate, Cavender's

Questions

What people ask before they send data.

Why is Discovery free?
Discovery is how we earn the right to build your custom forecasting model. Discovery normally carries a $5,000 price tag, waived for Labs customers. For a limited time we are waiving it for qualifying brands with 40 or more stores. If you stop at day 30, the deck and findings are 100% yours to keep.
Why is monthly intake limited?
Discovery is hands-on data science, not an automated export. Our team models thousands of spatial, demographic, and foot-traffic scenarios against your store sales. To maintain depth and guarantee a 30-day turnaround, we cap intake at 4 brands each month.
Why 40 stores?
Below about 40 stores, two or three outlier locations can skew the correlation matrix and produce unreliable signals. If you are close to 40 stores or growing rapidly, request it anyway. We will tell you plainly what your data can support.
What do you need from us?
A single CSV with store addresses and trailing 12 months of sales. Physical store specs, closed stores, and loyalty metrics help if you track them, but are completely optional.
How do you protect our sales data?
We execute a mutual NDA before you share any files. Your store locations and sales figures are used solely to analyze your portfolio. We never share your data, pool it across retailers, or use it to train models for other customers. Everything can be permanently deleted upon request.
Who does the work?
GrowthFactor Labs data scientists, founder-led: every engagement is overseen by our CEO and CTO, never handed off to junior contractors. You get named data scientists on the findings call, not a ticket queue.
What happens after day 30?
You decide. Most teams take the validated variables into a Labs engagement: a custom sales forecast for candidate sites, whitespace analysis, or cannibalization modeling. If you choose not to proceed, you keep the deck with no obligations.
Is this a software trial?
No. Discovery is rigorous analysis delivered by data scientists, not a software trial. There is no software to install and no login to configure. You send the store files and we do the heavy lifting.

GrowthFactor Discovery

Thirty days to stop guessing.

Know who your customer really is, which variables move your sales, and how far people travel to reach your brand. From your own stores, at no cost.