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Judge every site against the stores you already run

Your sales, your square footage, your best and worst stores. Every new site gets measured against them.

A store record in GrowthFactor: 1,150 square feet, $525,000 in annual sales, $456.52 per square foot, opened July 2023, with the population and income inside a 12 minute walk.

What every new site gets asked

  • “Which of our stores does this one look like?”

    Analogs rank the closest matches from your own portfolio.

  • “Will it take sales from our store across the highway?”

    Cannibalization comes with every site, measured against each store you run.

  • “What will it sell?”

    Labs builds a sales forecast on your own stores, with your team.

  • “Why did the last three open soft?”

    Discovery digs into your sales history to find what really drives your stores.

The trade area, drawn by the road

Walk and drive times follow the streets, and rings keep the radius your team knows. The people inside come with them: income, age, education, home values.

A 10 minute walk zone around 222 Third St drawn along the streets, with its demographics: 11.2K people, median age 33.7, median household income $157,215 and median home value $1,199,017.
“This has been our most successful run of new stores in many years”
Terry FinleyCEO, Books-A-Million
A Books-A-Million store

14.1%

More sales per square foot in Books-A-Million's 2025 openings than in 2024's.

A Cavender's Boot City store

100%

Of Cavender's new locations met or beat projections.

Bring the site that looks like your best store

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Live in a daySOC 2 compliantMIT Sloan Most Disruptive MBA Startup, 2025