Judge every site against the stores you already run
Your sales, your square footage, your best and worst stores. Every new site gets measured against them.

What every new site gets asked
“Which of our stores does this one look like?”
Analogs rank the closest matches from your own portfolio.
“Will it take sales from our store across the highway?”
Cannibalization comes with every site, measured against each store you run.
“What will it sell?”
Labs builds a sales forecast on your own stores, with your team.
“Why did the last three open soft?”
Discovery digs into your sales history to find what really drives your stores.
The trade area, drawn by the road
Walk and drive times follow the streets, and rings keep the radius your team knows. The people inside come with them: income, age, education, home values.

Start with what your stores already know
- The platformYour stores, every new site and every deal side by side, set up the day after your demo.
- When the numbers don’t add up, DiscoveryThirty days reading your sales for what really moves them. Free for brands with 40+ stores.
- When the question is what it’ll sell, LabsBuilt on your stores’ sales, with your team in the room.
“This has been our most successful run of new stores in many years”

14.1%
More sales per square foot in Books-A-Million's 2025 openings than in 2024's.

100%
Of Cavender's new locations met or beat projections.
Bring the site that looks like your best store
Live in a daySOC 2 compliantMIT Sloan Most Disruptive MBA Startup, 2025