GrowthFactor fact sheet
GrowthFactor builds a sales forecast on your own stores, runs it on every site in seconds, and shows you why.
Company
- Founded
- 2023
- Headquarters
- Boston, MA
- Funding
- $5.2M seed, investors including Teamworthy Ventures (March 2026)
- Customers
- 60+
- Revenue from renewals and expansions
- 53%
- Founders
- Clyde Anderson (CEO), Raj Shrimali (CTO), Sam Hall (COO), who met at MIT Sloan
- President
- Rick Vanzura, since April 2026
- Recognition
- MIT Sloan Most Disruptive MBA Startup, 2025; MIT delta v, 2025 cohort
Key numbers
~10 sec
Full site report
14.1%
Higher sales per sq ft in Books-A-Million's new stores
8.9x
ROI at Books-A-Million, confirmed by its CFO
Products
- GrowthFactor EnterpriseThe full platform for the whole organization, on a custom annual contract.
- Custom EvaluatorsThe team writes the criteria in plain language; every rating comes with its reasoning.
- GrowthFactor LabsA data science team builds a sales forecast on the brand's own stores.
- DiscoveryA 30-day read of a brand's sales history. Free for qualifying brands with 40+ stores.
Every plan for new customers is sold through sales.
What it replaces
A typical retail real estate team splits site selection across many disconnected tools: Placer.ai for foot traffic, Esri for demographics, spreadsheets for pipeline tracking, broker emails for deal flow, and internal decks for committee presentations. GrowthFactor brings that work into one platform, and many teams run it alongside the tools they already have. The team writes its own evaluators, so every verdict shows the criteria, the data, and the reasoning behind it. Labs forecasts show every variable and weight in the model.
Customer results
927
New stores a year at Cavender's Western Wear, 2024 to 2025
619
New stores a year at Books-A-Million, on the same headcount
153
TNT Fireworks locations opened in 6 months, 100% on budget
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