Plans & pricing
Put the next decision on the table.
Where do we open next? Will this site cannibalize ours? Is the deal worth signing? Answers your whole team can see, with the data behind them.
+14.1%
Sales per square foot in new stores
“It’s like adding a senior member to the real estate team without the headcount.”
Damian Doggett — CFO, Books-A-Million
Two ways to work
Start with a question. Add the science.
Put GrowthFactor in front of the whole team with Enterprise. Add an embedded data science team with Labs when the answers need a custom model.
Annual Contract
GrowthFactor Enterprise
The full platform for the whole organization, with additional support and unlimited Agent usage included. Explore the platform
Annual contract, priced to the organization.
Includes
- The platform, Agent includedMarket Planning, maps, deal pipeline, unlimited Agent usage
- AI site scoringFive transparent lenses, criteria set to your brand
- Seats for your whole organization
- Combined premium data sourcesDemographics, foot traffic, vehicle traffic, and zoning, plus cotenant and competitor data
- MCP access from Claude, ChatGPT, and other AI clients
- Guided onboarding and customer success
- Your data on the mapLive data sync and custom layers
Enterprise data included
- CRE listingsEarly AccessLive property listings, updated monthly
Embedded Data Science
GrowthFactor Labs
Platform, data science, and a dedicated team working beside your strategy every week. See the full story
Scoped and priced by engagement. Platform included.
Everything in Enterprise, plus
- A dedicated data science teamAnalysts, weekly calls, direct Slack
- A custom revenue projection model built from your data
- Portfolio audits, whitespace, expansion sequencing
- Built into your stackPOS and CRM integrations, SSO
Generally requires 40+ mature stores with revenue data.
Compare plans
The full breakdown.
Enterprise Custom, annual | Labs Custom, by engagement | |
|---|---|---|
| Seats & usage | ||
| User seats | Set on your Order | Set on your Order |
| GrowthFactor Agent usageThe collapsible chat analyst that runs Market Planning, analysis, and comparisons for you | Unlimited | Unlimited |
| Platform | ||
| Market PlanningPlan a whole market in one conversation | Included | Included |
| AI site scoring | Included | Included |
| Configurable scoring criteria | Included | Included |
| Market maps & trade-area visualization | Included | Included |
| Analogs / comparable stores | Included | Included |
| Cannibalization analysis | Included | Included |
| Deal pipeline | Included | Included |
| Workspaces for sites, clients, and deals | Included | Included |
| Exportable reports (PDF and Excel)One click builds a presentation-ready site deck in about 10 seconds | Included | Included |
| MCP accessClaude, ChatGPT, and other supported AI clients | Included | Included |
| Data | ||
| Demographics & psychographics | Included | Included |
| Foot trafficTrends plus full trade-area rankings | Included | Included |
| Vehicle traffic | Included | Included |
| Zoning layers | Included | Included |
| Cotenants & competitor locations | Included | Included |
| CRE listingsLive listings, updated monthly | Early Access | Early Access |
| Live data syncYour data as a layer on the map | Included | Included |
| Custom map layersIncluding GeoJSON and internal data | Included | Included |
| Support | ||
| Self-serve documentation & support | Included | Included |
| Onboarding support | Included | Included |
| Customer success support | Included | Included |
| Early access to selected new features | Included | Included |
| Data science (Labs) | ||
| Dedicated analysts, weekly calls, direct Slack | Not included | Included |
| Custom revenue projection modelBuilt from your actual data, quarterly refreshes | Not included | Included |
| Transparent methodologyEvery variable and weight in the model is visible | Not included | Included |
| Portfolio audits & white-space analysis | Not included | Included |
| Market prioritization & expansion sequencing | Not included | Included |
| Executive, board, and REC materials | Not included | Included |
| Custom data integrationsPOS, CRM, and internal systems | Not included | Included |
| SSO & advanced permissions | Not included | Included |
Enterprise is an annual contract covering one organization, with seats set on your Order. Labs engagements are scoped and priced individually, platform included. Pricing is subject to change.
Have a question about fit?
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The cost of one site decision
The first right site changes the math.
A 9-month build, $1–10M in capital, and a 10-year lease can sit behind one location. Books-A-Million opened three times as many stores in 2025 as 2024, and raised sales per square foot 14.1% doing it.
GF-DISCOVERY
DiscoveryStart with your data, not a generic model.
Included in every Labs engagement
Bring us the question you keep rebuilding.
Bring a site, a market, or a portfolio question. We’ll show you what the platform handles and where Labs fits.