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GrowthFactor Labs Partner

Your Data Science Team. Embedded in Your Strategy.

Labs Partner is a fully embedded, ongoing data science partnership. Quarterly model refreshes, direct access to the analysts building your model, and genuine integration into your real estate strategy. Not a project. A team.

Fig. 01

Sales PSF Estimate

Year 3, Steady State · 8 min drive

Midpoint

$132.27

Lower

$117.04

Upper

$147.50

Key Drivers

Drive Time
0.34
HH Income
0.22
Pop. Density
0.18
Daytime Pop.
0.14

Source: GrowthFactor Model

The Problem

You don't need another software tool.

Your real estate team has the instinct. What they lack is the data science capability to evaluate markets at scale — a team that understands your brand, your data, and your growth strategy. That's what Partner delivers.

Direct access to your data science team

Not a customer success rep. Not a ticketing system. The actual analysts and scientists building your model. Weekly calls, direct Slack access, and glass box walkthroughs where you see every variable.

Quarterly model refreshes

We don't build the model and walk away. Every quarter: updated findings, new data, and a discussion of what's changed. Not a static annual deliverable — an active partnership.

The Labs Partner Engagement

How it works — from EDA to ongoing partnership.

01

Exploratory Data Analysis

Map your store performance data to identify which markets and demographic profiles drive revenue.

02

Custom Revenue Forecasting Model

Glass box model built on your actual sales data. See exactly how every variable contributes — no black box, no mystery.

03

Direct Data Science Team Access

Weekly calls with the dedicated analysts building your model. Not a support ticket. The same team, every week.

04

Quarterly Model Refreshes

New data, new findings, new discussion — every quarter. Your model evolves as your business does.

Everything Included

A full data science team — not a software license.

Custom Revenue Forecasting

  • EDA mapping your best-performing markets
  • Glass box model built on your actual sales data
  • Cannibalization impact modeling
  • Hypothesis testing before you commit capital

Dedicated Team Access

  • Weekly calls with your dedicated analysts
  • Direct Slack or Teams channel
  • Glass box walkthroughs — see every variable
  • Priority SLA on all requests

Strategic Deliverables

  • Portfolio audit and whitespace analysis
  • Market prioritization and expansion sequencing
  • Committee-ready presentations and REC materials
  • Quarterly business reviews with updated findings

Fig. 02

Before & After

What changes when your data science team knows your brand.

Books-A-Million

FeatureBeforeWith GrowthFactor
Sites Evaluated~5-10 per week3,000+ in first year
Analysis TimeWeeksHours (85% reduction)
Revenue ForecastingTeam did not trust forecastInstant, glass box scoring the team trusts
Sales PerformanceBaseline+14.1% sales per sq. ft.
Overall ReturnUnmeasured8.9x confirmed ROI

Every dollar invested in the Labs Partner engagement returned $8.90 in measurable value through higher-performing locations and optimized store footprints.

“What sets GrowthFactor apart is they're not just handing us software — they're in the trenches with us every week. Our GrowthFactor team knows our brand, our markets, and our strategy. It's like adding a senior member to the real estate team without the headcount.”

Damian DoggettCFO, Books-A-Million

How We Compare

Labs Partner vs. traditional providers.

GrowthFactor Labs Partner

  • Glass box — see every variable and weight
  • Dedicated team on weekly calls
  • Quarterly model refreshes with new data
  • Custom model built on your actual sales data
  • Platform included — scoring, deals, analytics

Traditional Vendors

  • Black box — "just trust our algorithm"
  • No direct access to the modeling team
  • Annual model refresh, if that
  • Same flat price regardless of store count
  • Model delivered as a separate product

Labs Results

Measurable outcomes. Not just insights.

Cavender's

3x

expansion rate

TNT Fireworks

153

locations in 6 months

16 Handles

100%

of new site decisions through GrowthFactor

Labs Partner starts with a conversation.

Tell us about your growth agenda. We'll show you what an embedded data science partnership looks like for your brand.