3x Expansion Rate. 100% Store Performance.
Cavender's opened 27 new stores in 2025 (vs. 9 in 2024) through a GrowthFactor Labs Partner engagement — custom modeling, direct team access, and quarterly strategic reviews. Every location is meeting or exceeding revenue projections.
Western wear · 116 locations · Tyler, TX · Cavenders.com
Download PDFNew locations opened in 2025, 3x the prior year
The Challenge
Cavender's was ready to accelerate growth but didn't have the in-house data science resources to evaluate markets at scale. They needed more than software — they needed an embedded team that could build custom models, audit their portfolio, and help them move with confidence.
Results
New locations opened in 2025, 3x the prior year
Sites evaluated across new and existing markets
Avoided 3 poor locations flagged by the analysis
Reduction in analyst time per site evaluation
How They Use It
The workflow
- 1
Exploratory data analysis
Mapped store performance to identify which markets and customer profiles drive revenue
- 2
Custom revenue model
Glass box forecasting model built on Cavender's actual sales data, reviewed weekly with the team
- 3
Portfolio audit + market prioritization
Scored all existing locations, ranked underserved markets with highest potential
- 4
Cannibalization analysis
Flagged overlap risks before committing to new sites, avoiding ~$2M in bad locations
- 5
Direct team access
Dedicated data scientists on weekly calls, building and refining the model alongside Cavender's real estate team
- 6
REC materials + quarterly reviews
Auto-generated committee decks, quarterly strategic reviews with updated findings
Growth at a Glance
The numbers
| Stores opened | 9 → 27 |
| Sites evaluated | Limited → 2,000+ |
| Analyst time per site | 50% less |
| Committee prep | Auto |
| Consultant fees | $200K/yr → $0 |
Bottom Line
Immediate ROI. The Labs Partner engagement saved ~$2M in avoided bad sites, replaced $200K/yr in external consultant fees, and accelerated time-to-revenue by 4 months per location.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
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