3x Expansion Rate. 100% Store Performance.
Cavender's opened 27 new stores in 2025 (vs. 9 in 2024) through a GrowthFactor Labs engagement: custom modeling, direct team access, and quarterly strategic reviews. Every location is meeting or exceeding revenue projections.
Western wear · 116 locations · Tyler, TX · Cavenders.com
Download PDFNew locations opened in 2025, 3x the 9 opened in 2024
The Challenge
Cavender's was ready to accelerate growth but didn't have the in-house data science resources to evaluate markets at scale. They needed more than software — they needed an embedded team that could build custom models, audit their portfolio, and help them move with confidence.
Results
New locations opened in 2025, 3x the 9 opened in 2024
Sites evaluated across new and existing markets
Avoided 3 poor locations flagged by the analysis
Reduction in analyst time per site evaluation
How They Use It
The workflow
- 1
Exploratory data analysis
Mapped store performance to identify which markets and customer profiles drive revenue
- 2
Custom revenue model
Glass box forecasting model built on Cavender's actual sales data, reviewed weekly with the team
- 3
Portfolio audit + market prioritization
Scored all existing locations, ranked underserved markets with highest potential
- 4
Cannibalization analysis
Flagged overlap risks before committing to new sites, avoiding ~$2M in bad locations
- 5
Direct team access
Dedicated data scientists on weekly calls, building and refining the model alongside Cavender's real estate team
- 6
REC materials + quarterly reviews
Auto-generated committee decks, quarterly strategic reviews with updated findings
Growth at a Glance
The numbers
| New stores opened per year | 9 (2024) → 27 (2025) |
| Sites evaluated | Limited → 2,000+ |
| Analyst time per site | 50% less |
| Committee prep | Auto |
| Consultant fees | $200K/yr → $0 |
Bottom Line
Immediate ROI. The Labs engagement saved ~$2M in avoided bad sites, replaced $200K/yr in external consultant fees, and accelerated time-to-revenue by 4 months per location.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
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