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Latest in Research & Insights
Sep 23, 2026/Research & Insights
Why gym operators should forecast members, not just revenue
Sep 21, 2026/Research & Insights
How to find your next market by studying who already won there
Sep 21, 2026/Research & Insights
Tenant first or space first: how developers pick sites differently
Research & Insights
59 ARTICLES
Why gym operators should forecast members, not just revenue
A new club's revenue is members times what each member spends. The site decides the first number and the operator decides the second, so a gym forecast that starts from members shows which one a miss came from.
Sep 23, 2026
8 min read
How to find your next market by studying who already won there
Operators already trading in a market made their site decisions in public. Here is how to read those parcels into a screen for your own candidates, and where the method misleads.
Sep 21, 2026
10 min read
Tenant first or space first: how developers pick sites differently
Retailers hold the brand constant and search for space. Developers hold the parcel constant and search for a tenant. The same data, run in opposite directions.
Sep 21, 2026
9 min read
Same trade area, different results: the operator no site model can score
A site model grades the ground. Your P&L grades the ground plus whoever is running it. Here is what the research says that person is worth, and why the variable belongs outside your score.
Sep 21, 2026
9 min read
Why your best-performing store is often in a market you almost skipped
Market screening cuts metros on population and income before a single trade area inside them is measured. Here is why the store from a market that nearly failed the screen so often turns out to be the best one in the fleet.
Sep 21, 2026
9 min read
Retail Clustering: When a Competitor Next Door Is Good News
A competitor signing a lease across the street is not automatically bad news. Whether the corner grows or splits comes down to how your category gets shopped.
Sep 11, 2026
9 min read
Retail Void Analysis: How Landlords and Retailers Read the Same Gap
Void analysis finds the categories a trade area is missing. Two different calculations answer to that name, they can disagree, and most gaps die on four questions.
Sep 9, 2026
9 min read
Radius, Drive Time, or Walk Time: Why Mixing Them Breaks Site Comparisons
A radius, a drive time, and a walk time drawn at one address measure three different things. Here is how to pick one and hold it across a portfolio.
Sep 7, 2026
9 min read
When to Trust Your Gut on a Site, and When to Trust the Data
Your instinct is trained on the half of a site decision you get corrected on, and untested on the half you do not. Here is which judgments belong to which, and the order of operations that keeps both honest.
Sep 2, 2026
8 min read
Does Foot Traffic Data Matter for a Gym or Trampoline Park?
Walk-by counts predict coffee shops. They do not predict a gym, a trampoline park, or a vet clinic. Here is where foot traffic data stops working for destination categories, and the four jobs it still does well.
Aug 21, 2026
8 min read
Best Location Intelligence Software for Retail Teams (2026)
The best location intelligence companies ranked for retail and CRE teams in 2026, evaluated on data depth, scoring transparency, deal workflow, and setup speed.
Aug 20, 2026
7 Buxton Alternatives for Retail Site Selection (2026)
Looking for Buxton alternatives? Compare 7 platforms for retailers who want customer analytics depth without a months-long engagement, including transparent site scoring and deal management.
Aug 20, 2026
This Week in Retail
Store closures, expansion tracking, and original market analysis. A five-minute read every Thursday.