Two founders took Lil Sweet Treat from 2 locations to 8 in one year.

Dessert shops · 8 locations · Two founders, no analysts

Where they started

Jack and his co-founder evaluate 30+ inbound site opportunities every week (from brokers, landlords, and their own research) across 10+ metros simultaneously. With sub-1,000 sq ft boxes in high-traffic urban locations, every market has different economics and only a handful of viable spaces. They needed a way to filter fast without growing the team.

What they did, step by step

Step 1
Instant site screening
Type in any address and get a full site report with side-by-side comparisons to existing locations
Step 2
Market comparison
Evaluate 10+ metros simultaneously with demographics, foot traffic, and vehicle data
Step 3
Comp-based decisions
"80% like Rockefeller, 40% like this." Benchmark new sites against the stores they most resemble
Step 4
Go/no-go filtering
Narrow 120 monthly opportunities down to 1–2 signings with confidence
Step 5
On-site validation
Pull up data on mobile while walking sites to brief the team in real time
Step 6
Rent negotiation
Use comps to determine the right rent rate and concession package for each deal

Before and after

Leave no stone unturned. Two people now evaluate more sites per month than most teams 5x their size, and every signed location is performing. The platform does the heavy lifting so the founders don't have to.

Locations in one year.

120+

Sites reviewed a month, with no one added to the team.

3 wk2 days

To evaluate a site.

100%

Of locations at or above underwriting.

“What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker, and compare sites side by side as we think about where to prioritize our growth.”

Jack RossFounder, Lil Sweet Treat