TNT Fireworks opened 153 locations in six months. Every one on budget.

Seasonal fireworks retail · 150 seasonal tents + 3 permanent stores in one season · Florence, AL

Where they started

TNT's entire year depends on a 2-week selling window around July 4th. They needed to evaluate hundreds of sites and open 150+ locations in just 6 months, with zero margin for error on any of them.

What they did, step by step

Step 1
Market screening
Flagged high-traffic July 4th hotspots with limited competition
Step 2
Historical analysis
Built forecasts from previous years' seasonal performance data
Step 3
Go/no-go evaluation
Binary greenlight/redlight system for instant site decisions
Step 4
Weekly deal flow
Reviewed 50+ sites per week with dedicated analyst support
Step 5
Dual-track evaluation
Assessed both seasonal tent and permanent retail opportunities
Step 6
Rapid-fire approvals
Standardized decks for same-week committee decisions

Before and after

From scramble to system. TNT captured revenue from 50+ sites that would have been missed and set up sustainable growth with 3 new year-round stores.

153

Locations opened in six months: 150 seasonal tents and 3 permanent stores.

100%

Of sites met or beat their revenue projections.

10x

More sites per committee cycle.

$500K

Roughly what TNT saved on last-minute site changes and misses.

“Our business is very seasonal, and we have to evaluate hundreds of locations in a short time frame and pick the best ones. GrowthFactor makes doing that simple.”