153 Locations in 6 Months. 100% Hit Budget.
TNT Fireworks used GrowthFactor to open 153 locations on time for their make-or-break July 4th season — every single site meeting or exceeding projections.
Seasonal fireworks retail · 500+ locations · Florence, AL · TNTfireworks.com
Download PDF150 seasonal tents + 3 permanent retail stores, all on-time
The Challenge
TNT's entire year depends on a 2-week selling window around July 4th. They needed to evaluate hundreds of sites and open 150+ locations in just 6 months — with zero margin for error on any of them.
Results
150 seasonal tents + 3 permanent retail stores, all on-time
Every single site met or exceeded revenue projections
Eliminated costly last-minute site changes and misses
More sites reviewed per committee cycle than ever before
How They Use It
The workflow
- 1
Market screening
Flagged high-traffic July 4th hotspots with limited competition
- 2
Historical analysis
Built forecasts from previous years' seasonal performance data
- 3
Go/no-go scoring
Binary greenlight/redlight system for instant site decisions
- 4
Weekly deal flow
Reviewed 50+ sites per week with dedicated analyst support
- 5
Dual-track evaluation
Assessed both seasonal tent and permanent retail opportunities
- 6
Rapid-fire approvals
Standardized decks for same-week committee decisions
Growth at a Glance
The numbers
| Locations opened | 153 |
| Sites hitting budget | 100% |
| Site screening speed | 60% faster |
| Missed deadlines | 0 |
| Sites per committee review | 10x more |
Bottom Line
From scramble to system. TNT captured revenue from 50+ sites that would have been missed and set up sustainable growth with 3 new year-round stores.
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director, TNT Fireworks
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