The Ultimate Guide to Real Estate Site Selection Success

The Strategic Impact of Site Selection on Business Success

Real estate site selection is the process of identifying and evaluating potential locations for business facilities based on multiple factors including demographics, accessibility, competition, and costs. This critical decision can make or break a business's future.

For those seeking a quick understanding:

The location you choose impacts everything from daily operations to long-term growth potential. According to research, site selection is often viewed as a one-time activity, but successful businesses treat it as an ongoing process that requires continuous evaluation.

"Location, location, location. You've likely heard this refrain many times when it comes to whether a property succeeds or doesn't," notes one industry expert. This adage persists because a poor location decision can drain resources and limit growth for years, while the right location creates a foundation for sustainable success.

The stakes are particularly high for retailers. With eCommerce accounting for 14.5% of all retail sales in the U.S., brick-and-mortar locations must be strategically positioned to maximize their unique advantages. Companies that implement data-driven site selection processes report higher success rates and faster growth.

Modern real estate site selection has evolved beyond simple intuition. Today's process combines:

• Sophisticated demographic analysis
• Foot traffic patterns and consumer behavior
• Competitive and market positioning
• Infrastructure and accessibility assessment
• Financial modeling and risk mitigation

I'm Clyde Christian Anderson, CEO of GrowthFactor.ai, and my journey in real estate site selection began in the real estate department of a major retailer where I evaluated properties, collected demographic data, and prepared presentations for real estate committees. This hands-on experience shaped our approach to creating technology that transforms how retailers select optimal locations.

What Is Real Estate Site Selection & Why It Matters

Real estate site selection is more than just finding an empty building or plot of land. It's a strategic process where businesses carefully evaluate potential locations based on data, market trends, and business objectives to find their ideal spot. Think of it as matchmaking between your business needs and the perfect property.

When done right, real estate site selection becomes your business's foundation for success. It's the difference between a restaurant that's constantly packed and one where staff outnumber the customers. The right location directly impacts:

Competitive advantage - A prime spot can give you the edge over competitors through better visibility, easier access, or by placing you near complementary businesses that drive traffic your way.

Operational efficiency - Your location affects everything from your utility bills to transportation costs and even how efficiently your team can work.

Customer connection - The best product in the world won't matter if your target customers can't easily find or reach you. Your location determines who walks through your door.

Investment potential - Property is typically a major investment, and the right location can appreciate in value while simultaneously boosting your business performance.

Brand perception - Where you're located becomes part of your identity. A luxury retailer in a discount mall sends a confusing message to customers.

Environmental impact - Your site choice influences energy usage, transportation emissions, and your overall sustainability footprint.

As I often tell our clients at GrowthFactor, "The right location doesn't just support your business—it actively works to grow it."

Economic & Strategic Importance

The ripple effects of your location choice extend far beyond your immediate business operations:

Talent acquisition becomes significantly easier when you're near universities, tech hubs, or residential areas with the skilled workforce you need. I've seen companies choose locations specifically to tap into talent pools, giving them a hiring advantage over competitors.

Supply chain optimization is another critical factor. For warehouses and manufacturing facilities, proximity to suppliers and distribution networks can slash logistics costs while reducing your carbon footprint—a win-win for your bottom line and sustainability goals.

The eCommerce revolution has transformed site selection. With online sales growing 14% in 2021 alone, physical locations must strategically complement digital channels rather than compete with them.

Insurance considerations often get overlooked, but location-specific risks can dramatically impact your premiums. Flood zones, crime rates, and natural disaster risks vary widely by location and directly affect your operating costs.

Community integration creates mutual benefits. The right location establishes a symbiotic relationship with the surrounding area, generating jobs and economic activity while benefiting from local amenities and goodwill.

I've watched businesses thrive by making strategic location decisions—like the tech startup that positioned itself near a university to recruit fresh talent, or the healthcare clinic that chose a residential neighborhood location to maximize convenience for patients. These aren't happy accidents—they're the result of thoughtful real estate site selection.

The Real Estate Site Selection Process

Finding the perfect location isn't just about gut feeling—it requires a thoughtful, structured approach. At GrowthFactor, we've refined real estate site selection into a six-step methodology that balances thoroughness with efficiency, helping businesses make location decisions they won't regret.

Think of this process as a team sport. You'll want your real estate pros, engineers, finance wizards, operations specialists, and key executives all working together. Depending on your project's complexity, this journey might take anywhere from a few weeks to several months—but rushing this decision is never worth it.

Step 1 – Define Goals & Constraints

Before you start touring properties, take a step back and get crystal clear on what you're really looking for:

What's the project scope? A flagship store feels very different from a distribution hub or corporate headquarters. Each has unique requirements that should guide your search from day one.

Your capital budget creates the financial guardrails for the project. Be realistic about what you can afford—not just for acquisition, but for development and ongoing operations too.

How much risk are you comfortable with? Some locations might offer higher rewards but come with regulatory problems or environmental uncertainties.

Define your success metrics beyond just financial returns. Are you looking to boost brand awareness in a new market? Improve distribution efficiency? Your unique goals should drive the process.

As one of our clients recently told us, "We wasted months looking at properties before we really understood what we needed. Defining requirements first saved us from making a million-dollar mistake."

Step 2 – Market & Demographic Analysis for Real Estate Site Selection

This is where the detective work begins. You're gathering clues about potential markets to find those perfect matches with your target audience:

Rather than relying on simple radius measurements, conduct trade area analysis based on how customers actually travel to your location—whether by car, public transit, or on foot.

Foot traffic patterns reveal the natural flow of potential customers. Are they passing by at times when your business will be open? Is there enough volume to support your goals?

Modern psychographic data goes beyond knowing how many people live nearby—it tells you what they care about, how they spend their free time, and what motivates their purchasing decisions.

Understanding spending patterns helps you identify areas where your target customers already open their wallets for similar products or services.

We've found that traditional methods often miss the mark. Our research shows that "True Trade Area" analysis uncovers 20% more potential traffic beyond the standard 5-mile radius approach. This is where technology makes a real difference.

Want to dive deeper? Check out our sales forecasting tips for retail site selection for more insights on predicting performance.

Step 3 – Zoning, Land Use & Regulatory Check

Nothing derails a project faster than finding your dream location can't legally house your business. Before getting too attached to a site:

Verify zoning codes to ensure your intended use is permitted. What's allowed "by right" versus what requires special approval makes a huge difference in your timeline.

Assess the likelihood and timeline for obtaining variances if needed. Some jurisdictions move quickly, while others might take months or even years.

Research local permitting requirements for building, signage, and operations. These vary dramatically from one locality to another.

Review land use maps to understand what might be developed around you in the coming years. That vacant lot next door could become your perfect neighbor—or your worst nightmare.

Explore potential incentives like tax breaks or grants offered by local governments eager to attract businesses like yours.

I remember working with a restaurant chain that fell in love with a location, only to find that getting a liquor license in that particular district was nearly impossible. A simple regulatory check early on would have saved them considerable heartache and expense.

Step 4 – Site Visits, Scoring & Short-Listing

Once your data analysis identifies promising locations, it's time to put boots on the ground:

Accessibility isn't just about being near a highway exit—it's about how easily customers and delivery vehicles can enter and exit your property during peak hours.

Visibility matters enormously for customer-facing businesses. Can people see your location from major thoroughfares? Are there natural obstacles or competing signage that might reduce your impact?

Don't overlook soil quality. Poor soil conditions can lead to expensive foundation work that blows your construction budget.

Flood risk assessment is increasingly important as extreme weather events become more common. Higher insurance costs and business disruption are real concerns.

Confirm the availability and capacity of utilities including water, sewer, power, and telecommunications. Upgrading these systems can be unexpectedly costly.

We strongly recommend developing a standardized scoring system to compare sites objectively. This approach helps you remain level-headed when that "perfect" location tries to seduce you with its curb appeal while hiding fundamental flaws.

Step 5 – Financial Modeling & Deal Structuring

With your shortlist in hand, it's time to crunch the numbers:

Develop comprehensive cost models that include not just the obvious acquisition costs, but also development expenses and ongoing operational costs.

Calculate the Net Present Value (NPV) to compare long-term financial performance. This discounted cash flow analysis helps you see beyond attractive initial terms to understand true lifetime value.

Analyze leasing terms carefully, paying special attention to escalations and flexibility options. That seemingly affordable lease might become a burden in year three.

Consider tax impacts including property tax burdens and potential abatements. These vary dramatically by location and can significantly affect your bottom line.

Quantify available economic development incentives and their impact on returns. Incentives often come with strings attached, so read the fine print.

As one of our clients put it, "We nearly missed a six-figure tax incentive because we didn't know to ask about it. Having experts guide our financial modeling made all the difference."

Step 6 – Negotiation, Contracts & Closing

The final step transforms all your careful analysis into action:

Start with a Letter of Intent (LOI) that presents initial terms while maintaining your negotiating flexibility. Think of this as the first date, not the marriage proposal.

Conduct a thorough title search to verify ownership and identify any encumbrances or restrictions that might affect your use of the property.

Complete environmental reports, including Phase I and potentially Phase II assessments. These might seem like formalities, but they can uncover serious issues that could haunt you later.

Secure necessary insurance binders based on site-specific risks. Your insurance requirements may vary dramatically based on location-specific factors like flood zones or crime statistics.

Finally, execute contracts with clear contingencies and timelines that protect your interests while moving the process forward.

Throughout this entire process, environmental due diligence remains crucial. As one of our development partners notes, "A site with poor soil conditions may require extensive (and expensive) foundation work, while a location in a flood-prone area might necessitate additional mitigation measures."

Real estate site selection isn't just about finding a place to put your business—it's about creating the foundation for your future success. When done right, it's an investment that pays dividends for years to come.

Key Factors by Property Type

Finding the perfect spot isn't a one-size-fits-all process. Each property type has its own unique needs and success factors. Let's explore what matters most across different property categories.

Office & Flex Space

When hunting for that perfect office location, think about the daily experience of your team members. Commute times can make or break employee satisfaction – nobody wants to spend hours in traffic before their workday even begins.

Tech infrastructure is non-negotiable in today's connected world. Your team needs reliable, high-speed internet and robust telecommunications to perform at their best. And while you're planning space, remember the "130-square-foot rule" – that's roughly the space each in-office employee needs to work comfortably.

The rise of hybrid work has changed the game too. The best office locations now support both in-person collaboration and seamless remote connectivity. Don't forget about the amenity mix – nearby restaurants, coffee shops, and fitness centers can significantly boost employee happiness and productivity.

As one expert points out in research on office location factors, "sustainability is becoming a critical factor in site selection beyond traditional considerations." Green building features aren't just good for the planet – they're increasingly important to talent attraction and retention.

Retail & Restaurant Sites

For retail and restaurants, it's all about the customers. Foot traffic patterns should align with your business hours – a breakfast spot needs morning foot traffic, while a bar needs evening activity.

The power of co-tenancy can't be overstated. Being near complementary businesses that attract similar customers creates a multiplier effect. For instance, a specialty running store might thrive next to a juice bar frequented by health-conscious consumers.

Don't overlook practical matters like parking ratio – aim for about 3 square feet of parking per square foot of store space for most retail locations. And watch out for cannibalization risk if you have multiple locations. Our research found "over 22% overlap between two local venues" in one case study – meaning they were competing for the same customers!

For restaurants specifically, the old saying "location, location, location" couldn't be more true. As one industry expert puts it, "Why is location so important for restaurants? Accessibility, parking availability, ease of entry and overall customer experience directly impact visit frequency."

Want to dig deeper? Check out our approach to retail store site selection on our blog.

Warehouse & Logistics

When it comes to warehouses and distribution centers, efficiency reigns supreme. Supplier proximity reduces both costs and carbon footprint – a win-win for your business and the environment.

Access to key transportation corridors is crucial. Depending on your needs, this might mean highways, rail lines, ports, or airports. Modern logistics operations often require ceiling heights of 32-36 feet to maximize cubic storage capacity.

Cross-dock capabilities – where goods move directly from incoming to outgoing vehicles – can dramatically improve efficiency. And don't forget to consider automation compatibility – does the facility have the structural support and power capacity for robotics and automated systems?

As one logistics expert notes, "Proximity to suppliers and customers can directly reduce overhead and risk for warehouse site selection, especially for perishable goods." This becomes even more critical in our just-in-time economy.

Labs & High-Tech

Specialized facilities have specialized needs. For labs and high-tech operations, power capacity tops the list – you need sufficient and reliable electricity, often with redundancy systems.

Security compliance isn't optional for these facilities. The ability to implement necessary security measures for sensitive operations should be built into your site selection process. For life sciences, bio-safety considerations like appropriate ventilation and containment systems are essential.

Consider talent clusters too. Proximity to universities or existing tech hubs gives you access to specialized talent pools. And don't overlook potential grant availability – many locations offer research grants or innovation incentives that can significantly impact your bottom line.

Our research consistently shows that "evaluating lab sites for power capacity and security compliance" ranks among the top considerations for these specialized properties.

Hospitality & Hotels

Success in hospitality hinges on location. Tourism demand drivers – proximity to attractions, business centers, or event venues – directly impact occupancy rates.

Highway access with good visibility and easy entry/exit points helps capture drive-by traffic. Nearby event venues like convention centers, sports facilities, or entertainment venues can provide reliable guest flows.

Don't forget to analyze seasonality factors. Understanding how local events and weather patterns affect occupancy helps with staffing and revenue projections.

As one hospitality development expert summarizes: "What due diligence is needed for hotel development? Accessibility, parking, traffic flow, local demand, and thorough legal review."

Specialized: Renewable Energy & Pipelines

Renewable energy and pipeline projects face unique challenges in real estate site selection. For solar farms, adequate solar insolation (ideally 1,000 watts per square mile) is essential. Wind farms need appropriate wind class ratings with consistent patterns and speed.

Pipeline developments require secure right-of-way access across properties, which can involve complex negotiations with multiple landowners. Wind turbines must comply with setback requirements – typically at least twice the height of nearby obstacles.

Environmental considerations are paramount too. Avoiding ecologically sensitive areas and protected habitats isn't just good practice – it's often legally required.

"Although flat land is ideal for solar, gentle rolling hills can be made viable with light earthwork—if budgets allow," notes one renewable energy developer. This highlights how creative engineering can sometimes overcome less-than-ideal site characteristics.

Data, Technology & Sustainability Trends Shaping Real Estate Site Selection

The world of real estate site selection is undergoing a remarkable change. Gone are the days of relying solely on gut feelings and basic demographic reports. Today, cutting-edge technology and a growing emphasis on sustainability are reshaping how businesses find their perfect location.

Leveraging Foot-Traffic & Psychographics

Remember when we used to draw simple circles on maps to determine trade areas? Those days are firmly behind us. Modern real estate site selection now harnesses the power of sophisticated data analytics that reveal the true story of how customers interact with locations:

True trade area analysis has replaced those simplistic radius methods, showing us where customers actually come from rather than where we assume they might. Our research has uncovered something fascinating – more than 20% of visitors to retail locations often come from outside traditional 5-mile trade areas. That's potential revenue you'd miss with outdated methods!

Mobile device data has been a game-changer. Those smartphones we all carry around are providing anonymized location information that paints a vivid picture of movement patterns. Where do people go before visiting a location? Where do they head afterward? These insights are pure gold.

Customer segmentation has evolved beyond basic demographics. We now dive into detailed psychographic profiles that help match locations to your specific target audiences. It's not just about age and income anymore – it's about values, behaviors, and preferences.

Cross-shopping behavior analysis reveals where your potential customers currently shop, providing invaluable co-location insights. If you know your target customers frequently visit certain businesses, positioning near them can create natural customer flow.

At GrowthFactor, we've acceptd this data revolution with our AI Agent Waldo, which enables teams to evaluate five times more sites efficiently while automating qualification processes. No more drowning in spreadsheets! Learn how AI is revolutionizing retail site selection and freeing up your team to focus on strategic decision-making rather than data wrangling.

Sustainability & Resilience Metrics

Environmental considerations aren't just nice-to-haves anymore – they've become central to smart real estate site selection. As one sustainability expert notes, "Green building integration not only protects the environment but also appeals to eco-conscious tenants and investors." There's a clear business case for environmentally responsible site selection beyond just doing the right thing.

Green building potential is increasingly important in site evaluation. Does the location support sustainable construction and operations? Will you be able to implement energy-efficient systems or achieve certifications that matter to your customers and stakeholders?

Flood risk mapping has become sophisticated and essential. With changing weather patterns, understanding both current and future flood risks through advanced modeling can protect your investment for decades to come.

Climate change vulnerability assessment looks at long-term projections and potential impacts. Will rising temperatures affect your operations? How might changing precipitation patterns impact accessibility? These questions matter for long-term success.

Renewable energy integration opportunities can significantly reduce operating costs. Sites with good solar exposure, wind access, or other renewable potential offer ongoing advantages beyond the initial location benefits.

Community benefit analysis examines how your development will impact and benefit locals. Building positive community relationships from the start creates a foundation for long-term success and can smooth the path for approvals and permits.

These sustainability considerations aren't just about being environmentally responsible – they directly impact your bottom line through operating costs, customer perception, and long-term viability. Smart businesses are integrating these factors into their real estate site selection process from day one.

Common Risks, Case Studies & Mitigation Strategies

Let's face it—even the most thorough real estate site selection process comes with risks. Identifying these potential pitfalls early can save you significant headaches (and money) down the road.

When evaluating properties, we've seen clients encounter several common challenges:

Environmental liabilities often top the list of concerns. That seemingly perfect location might come with hidden contamination from previous tenants—think dry cleaners, gas stations, or industrial operations—that could require costly cleanup before you can even break ground.

Soil and foundation issues can turn your construction budget upside down. As one developer finded after purchasing what seemed like prime real estate: "We had to spend an additional $500,000 on foundation work because nobody checked the soil composition properly."

Flood plain vulnerability is increasingly important in our changing climate. Properties in flood zones not only face higher insurance costs but also risk business disruptions that can damage both operations and customer relationships.

Labor market constraints might not be obvious during initial site visits but can severely impact operations. One tech company learned this lesson the hard way after building a beautiful facility in an area without enough qualified workers, forcing them to either pay premium wages or deal with constant staffing shortages.

Competitive saturation can limit your growth potential before you even open your doors. Understanding the competitive landscape is crucial—sometimes a lack of similar businesses isn't opportunity; it's a warning sign about market viability.

I love sharing this real-world success story: A brewing tenant used our location data platform to select the perfect shopping center venue. By analyzing foot traffic patterns, demographic matches, and complementary businesses nearby, they made a data-driven decision that led to strong performance from day one. No guesswork, just solid analytics guiding a successful outcome.

Risk Mitigation Checklist for Real Estate Site Selection

Protecting your investment starts with a systematic approach to risk management. Here's how to minimize your exposure:

First, conduct thorough insurance analysis early in your evaluation process. Insurance premiums can vary dramatically based on location-specific risks like flood zones or crime rates, potentially adding significant operational costs you hadn't budgeted for.

Second, structure phased contracts with clear contingencies. This approach gives you escape hatches if due diligence uncovers deal-breaking issues. As one client told me, "The contingency clauses saved us from a $2 million mistake when environmental testing revealed problems."

Third, negotiate option periods that provide adequate time for comprehensive investigation. Rushing due diligence almost always leads to overlooked issues. Give yourself breathing room to thoroughly evaluate every aspect of the property.

Fourth, require detailed seller disclosures about known property issues. While sellers may not volunteer information, specific disclosure requirements can help surface problems before they become your problems.

Finally, perform environmental assessments at the earliest possible stage. These assessments often reveal issues that affect not just environmental compliance but also financing options and future liability.

Top 5 Red Flags in Site Selection:

1. Unusually low price compared to similar properties (there's almost always a reason)
2. Reluctance to allow thorough environmental testing (what are they hiding?)
3. Recent zoning changes or pending regulatory actions (which could affect your intended use)
4. Significant recent turnover in similar businesses nearby (suggesting the location may be problematic)
5. Lack of nearby competitors when you would expect them (may signal underlying market issues)

One cautionary tale we often share involves a restaurant owner who found what seemed like an incredible bargain on a commercial lot. The price was masking poor traffic patterns that previous owners had finded the hard way. Proper due diligence would have revealed this issue before signing—a perfect example of how data-driven analysis prevents costly mistakes.

At GrowthFactor, we've built our platform specifically to help identify these risks early, allowing you to make confident decisions backed by comprehensive data rather than gut feelings or incomplete information.

Frequently Asked Questions about Real Estate Site Selection

What are the first three questions to ask in a real estate site selection project?

When kicking off a site selection project, there are three essential questions that set the foundation for everything that follows:

First, what is the primary purpose of this facility? This might seem obvious, but being crystal clear about whether you're opening a flagship store, a distribution center, or a corporate office shapes all your criteria moving forward. The requirements for a customer-facing retail space are worlds apart from those of a back-office location.

Second, who is our target audience or user? Understanding exactly who will be visiting, working in, or being served by your location is crucial. Are they young professionals? Families with children? Industrial workers? Their needs and patterns will determine what makes a location successful.

Third, what are our non-negotiable requirements? Every project has deal-breakers - those must-have elements without which a site simply won't work. Maybe it's a minimum square footage, a maximum budget, or specific zoning requirements. Identifying these early saves everyone time and heartache.

As one of our clients recently told us, "Establishing site selection criteria with your real estate, finance, and executive teams should be your first priority - otherwise, you're just looking at properties without a compass."

How do zoning and land-use regulations impact real estate site selection?

Zoning regulations aren't just bureaucratic red tape - they're fundamental guardrails that can make or break your project. These regulations directly determine:

Permitted uses - At the most basic level, zoning dictates whether your intended business activity is even allowed on a particular property. A perfect location isn't perfect if you can't legally operate there.

Building parameters - Height restrictions, setbacks from property lines, lot coverage percentages, and other physical constraints are all governed by zoning codes. These can significantly impact your building design and capacity.

Parking requirements - Most jurisdictions mandate a minimum number of parking spaces based on your use type and square footage. Insufficient space for required parking can derail an otherwise promising site.

Signage restrictions - Your ability to advertise your presence through exterior signage is regulated by local codes that control size, type, illumination, and placement.

Future development - Zoning also gives insights into how surrounding areas may evolve over time. That empty lot next door? Zoning tells you whether it might become complementary retail or competing businesses.

I've seen many promising deals fall apart because of zoning surprises. As one real estate site selection expert put it, "Local zoning ordinances determine permissible property uses and can require variances." This is precisely why we at GrowthFactor emphasize zoning research early in the site selection process.

Which datasets improve real estate site selection accuracy the most?

In today's data-rich environment, not all information is created equal. Based on our experience helping clients find optimal locations, these are the game-changing datasets that truly move the needle:

Mobile device movement data provides actual patterns of how people flow through and around potential sites. This real-world behavior tracking is far more valuable than theoretical projections. We've seen cases where mobile data revealed traffic patterns that completely contradicted conventional wisdom about a location.

Psychographic consumer profiles take you beyond basic demographics to understand behaviors, preferences, and spending habits. Knowing that an area has high-income residents is helpful, but understanding their dining preferences and shopping habits is transformative.

Void analysis reports identify gaps in the market based on existing businesses, helping you spot underserved areas where your concept might thrive. This prevents both oversaturation and missed opportunities.

True trade area mapping shows where customers actually come from rather than using arbitrary radius measurements. We've found that actual customer origins often create irregularly shaped trade areas that traditional methods miss entirely.

Cross-shopping behavior reveals complementary businesses that drive shared traffic, helping you identify ideal co-tenancy situations. Knowing that your customers also frequent specific retailers can guide placement decisions.

As we like to say at GrowthFactor, "Combining foot traffic analytics with demographic, psychographic, spending, and area-specific data creates a comprehensive picture that traditional methods simply can't match." Our AI Agent Waldo synthesizes these datasets to help you evaluate five times more sites efficiently while making more confident decisions.

Conclusion & Next Steps

Finding the perfect location isn't just about checking boxes—it's about creating the foundation for your business's future success. Throughout this guide, we've walked through the comprehensive process of real estate site selection, balancing analytical rigor with strategic vision.

The journey of site selection combines data-driven decision making with human expertise and intuition. When done right, it transforms from a daunting challenge into a powerful competitive advantage that pays dividends for years to come.

At GrowthFactor, we've built AI Agent Waldo specifically to revolutionize this process. Our platform doesn't just make site selection easier—it makes it smarter. Teams using our solution can evaluate five times more potential locations while automating much of the qualification process. This means you can make better decisions faster, giving you a significant edge in competitive markets.

The future of real estate site selection sits at the intersection of advanced technology and human insight. As one of our clients recently told us, "You can't rely on your gut instinct alone, but technology tools can assist in finding a location." This perfectly captures our philosophy—we build technology that improves human decision-making rather than replacing it.

Your location strategy doesn't just impact where you are today—it shapes your business trajectory for years to come. With the right approach and tools, you can turn site selection from a one-time transaction into an ongoing strategic advantage.

Ready to transform how you approach location decisions? Explore our solutions for site selection teams and find how our AI-powered platform can help you identify ideal locations with greater confidence and less effort.

We've designed our pricing to be accessible for teams of all sizes. Our Core plan starts at $500 per month, with our more feature-rich Growth plan at $1,500 for teams needing advanced capabilities. For organizations with complex requirements, we also offer customizable Enterprise plans.

In real estate site selection, the goal isn't just finding a good location—it's finding the right location for your specific needs, goals, and future growth. We'd love to help you make that journey smoother, faster, and more successful.