Data References
Rigorous data. Transparent methodology.
Every GF Score is built on verified, multi-source location intelligence — not gut instinct. We publish our methodology because we believe rigor earns trust.
REF-SAMPLE-01
GrowthFactor Score
Overall Score
Visibility
ExcellentDemographics Fit
GreatMarket Potential
GreatTraffic & Accessibility
GreatCompetition
GoodData Pipeline
From search to scored location in seconds
Four stages turn every search into rigorous location intelligence — hitting our data providers in real time, with full traceability at every step.
- 4
- Data sources
- 5,400+
- Sites evaluated (6 mo)
- 370M+
- POIs accessible
- Real-time
- Data freshness
Query
Every search triggers real-time API calls to our four data providers for the requested trade area — no stale snapshots or pre-built caches.
On demandNormalize
Provider responses are standardized to H3 hexagonal grids, deduplicated, and validated against census boundaries at query time.
Real-timeScore
The five-lens scoring model weights each dimension and produces a composite GF Score with confidence intervals.
Real-timeDeliver
Scored locations surface in the platform dashboard, shareable maps, and analyst reports in seconds.
SecondsData Sources
Four pillars of location intelligence
Each data source is independently validated, continuously refreshed, and calibrated against ground-truth observations.
Foot Traffic
Device-level visit data drawn from Unacast's panel of 1B+ monthly devices. Machine-learning models validated at 91.6% R² against ground truth, with duplicate and fraudulent signals cut by up to 65%.
Fig. 01 — Foot Traffic
Panel scale & validation
1B+
Monthly devices
91.6%
Validation R²
65%
Duplicates cut
Source: Unacast methodology documentation
Fig. 02 — Demographics
US coverage & depth
2,000+
US variables
13M+
Business records
67
Tapestry segments
Source: Esri Business Analyst, U.S. Census ACS
Demographics
Population density, household income, age distribution, and consumer spending — down to the Census block-group level. Esri layers 2,000+ US demographic variables on top of ACS data with current-year projections refreshed quarterly.
Traffic VPD
Vehicles per day derived from ~40B anonymized mobility probes per month. Calibrated against 6,600+ US permanent counter stations at R² 0.98 vs. ground-truth AADT, with 100% coverage of US Traffic Analysis Zones.
Fig. 03 — Traffic VPD
Probe volume & accuracy
40B
Monthly probes
0.98
Counter R²
100%
US TAZ coverage
Source: StreetLight Methodology White Paper
Fig. 04 — Competition & POI
POI coverage & freshness
370M+
POIs indexed
15,000+
Brands tracked
Weekly
Verified refresh
Source: Dataplor coverage data
Competition & POI
Competitor locations and points of interest from Dataplor's 370M+ POI database, refreshed weekly with in-market human verification. Our proprietary layer adds closure signals and lease-up tracking.
Methodology
Five-Lens Scoring Model
Every location receives a composite GF Score from 0 to 100, computed as a weighted average of five independent lenses. Each lens produces a sub-score with a confidence interval reflecting data density and recency.
Visibility
Weight: 20%Storefront exposure, signage opportunities, and impressions from vehicle and pedestrian traffic.
Demographics Fit
Weight: 20%Household income, population density, age distribution, and alignment with target customer profile.
Market Potential
Weight: 20%Trade zone population, retail spending potential, and market growth trajectory.
Traffic & Accessibility
Weight: 20%Daily vehicle traffic, parking availability, and ingress/egress accessibility for car-based shoppers.
Competition
Weight: 20%Competitor density, complementary anchors, and co-tenancy patterns that drive foot traffic.
REF-MODEL-01
Fig. 06 — Sample Output
GrowthFactor Score
Overall Score
Visibility
ExcellentDemographics Fit
GreatMarket Potential
GreatTraffic & Accessibility
GreatCompetition
GoodAnalyst Team
Dedicated Analyst Team
Every GF Score is reviewed by a human analyst before delivery. Our team combines geospatial expertise with retail real estate experience to catch what algorithms miss.
See the data in action
Request a sample GF Score report
Get a complimentary location analysis for one of your target sites. See exactly how our five-lens model evaluates a real trade area.