For executives who know the real cost of a bad site
Fewer Bleeding Locations. Real Profit, Not Offsets
One bad site bleeds for a decade. A single underperformer can offset years of profitable locations. The question isn't whether you can afford better site selection — it's whether you can afford not to.
Every number traces to a store record you can open.
The Challenges You Face
- 01
Bad sites compound
One underperformer bleeds for a decade — a 9-month build, $1–10M capex, a 10-year lease
- 02
Can't defend the numbers
Black box scores leave your team unable to answer 'where did this come from?'
- 03
Pipeline invisibility
You don't know where deals stand without asking around
- 04
Manual processes don't scale
Your growth targets require more deals than your team can manually evaluate
- 05
Shelfware anxiety
The last tool purchase didn't get adopted. This one has to.
The Cost of Inaction
14.1% lift
Books-A-Million tripled new store openings in a year, and those stores sold 14.1% more per square foot. The cost of a single bad site — a 9-month build, $1–10M capex, a 10-year lease — dwarfs a decade of software spend.
Books-A-Million, GrowthFactor Labs engagement
Your Workflow, Transformed
From Weeks to Minutes
Before GrowthFactor
Receive broker email with site opportunity
1 day
Assign analyst to pull demographics and traffic data
3 days
Build spreadsheet comparing 5+ data sources
2 days
Create board presentation with manual charts
2 days
Wait for committee review and approval
5 days
Total time
13 days
With GrowthFactor
Every inbound site scored the moment it lands
5 mins
Review unified scoring with all data
1 hr
Generate board-ready report
10 mins
Approve or pass with full confidence
1 day
Total time
15 minutes, 1 hour, 1 day
GrowthFactor gives you fewer bleeding locations and real profit. Forecasts built on your portfolio, not generic models. Every score explainable. Every recommendation defensible to your board. Scale your expansion without scaling your team.
What You Get
The product, doing the job
Portfolio-trained forecasts
Revenue predictions anchored to your stores, with a range instead of a point estimate — and an honest flag when a candidate predicts below your chain median.
The whole pipeline at a glance
Every candidate on one board, from first search to signed lease. Growth pace stops depending on who you asked last.
Board-ready output
Site map, score badge, forecast range, a page per lens — a committee packet in one click instead of two days of deck assembly.
Numbers your team can defend
When the board asks why a site was passed, the lens breakdown shows the exact input that killed it — traced to source, in plain language.
With GrowthFactor, Books-A-Million has achieved an ROI of almost 9x, resulting in millions of dollars in new revenue.
Terry Finley
CEO, Books-A-Million
ROI Calculator
What's manual site selection costing you?
Adjust to match your organization
Hours saved per year
1
Opportunities at risk from slow cycles
$180,000
Revenue at risk annually
At your scale, GrowthFactor pays for itself after 1 closed deal.
Based on 15% annual portfolio evaluation rate, 2 hrs/person/week per active deal, 85% manual work reduction with GrowthFactor.
Results That Matter
14.1%
Sales lift per sq ft at Books-A-Million
3X
Expansion rate
25 hrs
Saved per analyst, per week
700
Sites in 72 hours
Across the 19 stores they opened in 2025, up from 6 the year before, on the same headcount
Cavender's went from 9 new stores a year to 27, every one at or better than expected
Books-A-Million eliminated the spreadsheet scramble
GrowthFactor scored every Party City location against BAM's criteria
See the ROI math
We'll show you how the economics work for your portfolio and growth pace.