Every team gets asked the same thing: why this site?
Real estate teams, retail brands and restaurant chains all answer it in committee. GrowthFactor puts the answer, the data and the reasoning on one page.
Find the week that sounds like yours
Can you have it by Thursday?Real Estate TeamsOne or two people, a stack of broker emails and a committee date.
Which of our stores does it look like?Retail BrandsMeasure every site against the stores you already run.
How many cars go by at lunch?Restaurant ChainsDayparts, drive times and what the franchisee sends over.
619
Books-A-Million opened 19 new stores in 2025, up from 6. Same headcount.
927
Cavender’s opened 27 new stores in 2025, up from 9.
28
Lil Sweet Treat went from 2 locations to 8 in one year.