Andy runs marketing at GrowthFactor. He came up through Navy submarine ops, then spent a few years as a freelance designer before landing in retail tech.
The marketing job here is closer to the operator job than the agency job: explain what GrowthFactor actually does, in language a real estate team uses. Site search, scores, trade areas, deal stages. Not "AI-driven recommendations."
He writes about how retail expansion teams pick sites, where AI helps, where it gets in the way, and what changes when the same map is shared across real estate, finance, and the committee.
If you ended up on this page from a blog post, that probably came from his side of the house. The grumpiness about jargon is on purpose.