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Founding Team Member

Andrew Teeples

Founding team member at GrowthFactor, working on design and marketing. Writes about retail site selection, AI in CRE, and the operator's view of real estate expansion.

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Andy is on GrowthFactor's founding team, working on design and marketing. He came up through Navy submarine ops, then spent a few years as a freelance designer before landing in retail tech.

The marketing work here is closer to the operator job than the agency job: explain what GrowthFactor actually does, in language a real estate team uses. Site search, scores, trade areas, deal stages. Not "AI-driven recommendations."

He writes about how retail expansion teams pick sites, where AI helps, where it gets in the way, and what changes when the same map is shared across real estate, finance, and the committee.

If you ended up on this page from a blog post, that probably came from his side of the house. The grumpiness about jargon is on purpose.

Recent posts by Andrew

Site Selection Tools: How Many Does One Store Take?

One site decision usually walks through eight to twelve tools. The count is not the problem. The handoffs between them are, and here is how to price yours.

Aug 14, 2026

Location Data Providers: How to Evaluate One Before You Buy

Vendor record counts tell you almost nothing. Here are the seven criteria that separate location data providers, and the bake-off you can run against your own store list in an afternoon.

Aug 3, 2026

Customer Profiling for Retail: Building Profiles from Trade-Area Data

A retail customer profile turns the people inside a trade area into a picture you can score against. Here is where the data comes from, how to build one, and where profiles go wrong.

Jul 24, 2026

Ghost Kitchens and Site Selection: What the Data Says

Ghost kitchens were forecast as a $1 trillion market. US revenue fell 5.2% in 2024. Here is what the data says about the model, the shakeout, and how delivery-only site selection actually works.

Jul 22, 2026

Retail Business Intelligence: What It Is and How Operators Use It

Retail business intelligence turns store, customer, and location data into decisions: which markets to enter, which sites to sign, and which stores to fix. Here is what it is, how it differs from analytics, and the six ways operators use it.

Jul 20, 2026

Retail Competitive Intelligence: How Operators Track Competitors

Retail competitive intelligence is four trackable signals: competitor openings, closures, foot traffic share, and trade-area overlap. Here is what each one tells you and how to turn it into a site decision.

Jul 15, 2026

Ask GrowthFactor where to open next

Watch it pull the data, run the analysis, and explain the answer in maps and tables. It does the analysis. You make the call.