The Challenge
When Party City declared bankruptcy in December 2024, Books-A-Million faced an unprecedented opportunity and challenge: evaluate 700 prime retail locations nationwide with less than 72 hours to determine bid values. How could GrowthFactor help Books-A-Million move faster than competitors to secure the best locations for their expanding footprint?
The Outcome
Leveraging GrowthFactor's platform and real-time analysis, Books-A-Million successfully secured 5 prime retail locations from the bankruptcy auction, evaluating all 700 sites in hours instead of weeks, and outpacing competitors who were still gathering basic information.